Change is the only constant. In the world of advertising this is probably more relevant than anywhere else. Indeed, advertising has seen a spectrum of development over the years, right from the advent of print media in the 1700s, to the emergence of radio and telemarketing, to the prevalence of digital marketing we see today. Each passing year has brought something new and exciting to the field of advertising; trends that have changed the face of advertising and shaped it into what we know today.
2017 enlightened us to trends like influencer marketing, mobile marketing, live streaming and content marketing. In light of the dynamic and ever changing nature of trends in advertising, it is certain that 2018 will not only integrate and improve on the trends established in the previous year but will also bring forth many more trends that will take the world of marketing and advertising to greater heights.
For this reason, advertising agencies in Pune must be vigilant and ensure that they adapt themselves to the current trends to keep themselves ahead in the race.
Let's take a look at a few of the marketing and advertising trends that are sure to dominate 2018.
- Mobile: Mobile marketing is once again set to dominate the world of advertising. With studies showing that users spend an average of 69% of their media time on their mobile phones, it is obvious that mobile advertising continues to be a lucrative option for brands to get the best responses from their target audiences. With reliance on mobiles devices increasing day by day, be it for work or for socializing, more and more brands are opting for mobile optimized sites and mobile apps facilitating easy accessibility and wider reach.
- Video: One trend that is expected to take advertising by storm in 2018 is video marketing. People have always been fascinated by visuals and are more likely to respond to content that is showcased through a visual medium rather than through text. In fact, according to a recent study, it is observed that viewers retain 95% of a message when they watch it in a video as compared to 10% when reading it in a text. This is why advertising agencies in Pune would find it much more beneficial to make use of a video to narrate a brand story rather than putting it down through text.
- Chatbots: Artificial Intelligence (AI) has already started to make waves in numerous industries. While we're only just starting to discover the potential of artificial intelligence, a study conducted by Business Insider in 2016 already has experts suggesting that over 80% of businesses are expected to have some form of virtual assistance implemented by the year 2020. The main appeal of chatbots is their capacity for instant response, not to mention their ability to automate marketing and sales activities, thereby leading to increased efficiency and productivity.
- Native Advertising: Another lucrative trend for advertising agencies in Pune to keep in mind is native advertising. According to a report by Business Insider, native advertising is expected to drive 74% of all ad revenue by the year 2021. The unobtrusive nature of native advertising allows it to blend seamlessly into the platform it is on, thereby building trust and engagement with the consumers. Native advertisements tend to attract attention without obstructing the browsing experience and keep the viewer engaged and interested.
These trends are just the tip of the iceberg when it comes to marketing and advertising. Not only will these trends continue to grow and flourish in 2018, but will likely give rise to even more exciting avenues for the field of advertising in the years to come, true to the dynamic nature of the industry.
It is important for agencies to take note of these trends and keep up with the subsequent developments to stay ahead of competition and affirm their success. As one of the experienced advertising agencies in Pune, Promising Designs Pvt. Ltd is well in tune with the current trends in the advertising sector and have succeeded in developing a strong client base through ideal advertising and marketing strategies. We believe in the power of research, planning and execution and with our unique "True Story" approach, we aim to provide each and every client the ideal solution for their business.