Enrich your SEO strategy

For many businesses, organic traffic from SEO continues to drive web traffic. Optimising copy content has always been a big part of SEO strategy but there are other elements we need to consider. We can suggest two ways in which to improve the impact of your SEO strategy.

Multimedia is the order of the day. Consumers are into videos, images and voice-based search. Google Lens, the image recognition mobile app lets people search using their mobile phone cameras, bringing up relevant information using visual analysis. So it’s crucial to think beyond copy to pictures.

Think images:

A recent survey analyzed 1 million Google search results and found that pages with at least one image had better rankings than content with no images.

To optimize images for SEO, images should be responsive, ensuring they load properly on every type of device. Using WordPress helps, as it automatically creates a number of smaller images in different sizes and will show those to users depending on the device they are using.

Filenames of the images being uploaded should describe the image. Typically, photos shot on the phone or downloaded from galleries have names like DM7011942.jpg or something equally vague. Give your images more meaningful file names: words with dashes which describe in brief what the image is. Such as ‘annual-sales-2017’ or ‘powder-packaging-machine’.

Here, it is also crucial to watch the bytes. Heavier images take longer to load which adversely affects user experience. People don’t have the patience to wait, so the smaller the image size (in bytes), the better.

Think reviews:

Research shows that 50% of adults under the age of 50 regularly check online reviews before purchasing a new item. So positive reviews would definitely facilitate and motivate decision-making.

Moreover, Google looks at your Google reviews, Facebook reviews, Yelp reviews and others when working out your search ranking. Although there are many elements involved in ranking, the numbers of reviews you have certainly make a difference. If your business has low rating, it is doubtful Google will want to prioritize you in the search ranking! So it makes sense to devise a plan for getting authentic reviews for your business to optimize your SEO.

Talk to Interics Digital for a sound SEO strategy. Partner with Interics Digital and experience the power of strategic digital marketing solutions complemented by compelling creative’s across web design and SMM strategy.

Interics is a full-service digital agency and graphic design studio that stays ahead of the curve with creative ideas and compelling execution. Interics Digitalis a leading interactive digital design and user-experience company that follows an organized, analytical, holistic approach to digital marketing.

Visit us: www.intericsdigital.com