Designing Your Trade Show Displays

Experts advise that the fonts or letters on your exhibits be simple and readable

When you’re exhibiting at a tradeshow, you naturally want to catch the attention of attendees.  You don’t have much time to draw in potential customers – mere seconds at most.  You want the graphics on your displays to be bold and eye-catching, but in what way and what else is important?

Text

Experts advise that the fonts or letters on your exhibits be simple and readable.  A lot of people tend to want to make things look fancy, but that’s unnecessary and confusing.  You want attendees to immediately lock onto your message and fonts such as Arial, Calibri, Helvetica, in large text work well. Try to avoid the decorative, cursive fonts, as well as all caps, as such is considered yelling (some still don’t yet comprehend that).   Standard guidelines suggest that title text be at least four inches and paragraph text be at least two inches.

Color

Remember high school science class and the color wheel and analogous and complimentary colors?  Analogous colors lie beside one another and create calm, relaxing designs (red and violet; blue and purple; yellow and green).  Complimentary colors oppose one another and create brilliant contrasts (blue and orange; yellow and purple; red and green).  Choose complimentary colors to catch attention.  Rich colors such as black and red against white are also eye-catching.

Text can also get distorted or lost on pictures or images, so try to create separate displays, if possible. 

Next Level Displays

Next Level Displays, the leading tradeshow professionals, can assist you with preparing your displays.  It’s design and graphic imaging experts will work directly with you to create the perfect displays on high quality fabrics that can be seen from great distances.

Its in-house graphics department utilize a 60” wide eight color HP printer, so it can produce any display you need, including photo-mural panels, large banners, banner stands, face mounts, detachables, and first surface vinyl graphics.  It produces projects in a timely manner, even those with tight deadlines, whether the job is small or large. 

Two Story Exhibit Displays

Next Level Displays can custom design a Two Story Exhibit Displayto your needs and specifications.  Imagine the size and scope of such a display.  It is bold and extremely eye catching. 

Portable Trade Show Displays

Next Level Displays also offers a range of Portable Trade Show Displays, which offer many advantages, including easy transport and simple set-up.  They include:

• Pop-Up Displays.  These displays include tabletops and skirts along with halogen lighting.  They come in the following varieties:
   
o Economy Pop-Ups 
o Graphic Pop-Ups (with graphic panels)
o Premium Curved Pop-Up
o Premium Straight Pop-Up

• Banner Stands, which come in the following varieties:

o Retractable Banner Stands
o Multi-Pack Banners
o 3-D Banners
o Outdoor Banners

• Tension Fabric Displays.  These displays utilize a fitted fabric artwork cover over a lightweight frame.  They come in the following varieties:

o Entasi Displays
o Allure Kiosks
o Hanging Signs

• Truss Displays.   These displays are designed according to your requirements.  They come in five colors and are available in three sizes:  10’ by 10’; 10’ by 20’: and, 20’ by 20’. 

• Custom Displays

• Bargain Displays:  these displays really cut costs and are available for overnight shipping.  They include:

o Accessories (promotional items such as cell phone holders, lanyards, magnifiers, rulers, letter openers, etc.)
o Bags
o Banner Displays
o Banners and Flogs
o Fabric Displays
o Retractors
o Signage
o Table Covers
o Tabletop Displays

(see Next Levels Displays’ website for more information and photos).

Two Story Exhibit Displays and Portable Trade Show Displays are only one of the kinds of displays Next Level Displays offers.  It also provides Trade Show Exhibits, Hanging Signs for Trade Shows, Two Story Exhibit Displays, Trade Show Rental Booths, as well as Trade Show Accessories and all your tradeshow needs. And, just recently, it expanded its services to include warehousing.  So, now, it can securely store your booths and inventory.  While it is centrally located in Irvine, CA, its inventories are located in Las Vegas, New Orleans, Orlando, Chicago and Riverside, CA., so it offers a full range of turnkey services from coast to coast.  Contact one of its consultants today.

Jeffrey J. Burns is an experienced exhibition designer in California and Marketing Manager with an experience in Two Story Exhibit Display at Next level display. Nldisplay is a leading California trade show display company specializing in creating an effective trade show booth, trade show rentals, pop up displays, exhibits, tension fabric displays, hybrid exhibits, portable modular displays and exhibit lighting and staging. Next level display have a trade show display that fits every budget and style, including trade show pop up displays, truss systems, banner stands, and much more!



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