Wednesday, 17 January 2018

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Internet advertising is enjoying a comfortable position amidst traditional tools of marketing such as print, radio and television. Its low cost, far reach and ability to conform to different platforms has made it a much-loved tool among small and large businesses alike.

Internet Ads: How Different Methods Help Different Businesses

4 July, 2013, 06:07 | Advertising by Owen

Internet advertising is enjoying a comfortable position amidst traditional ...

In order to succeed and get your business off of the ground you will need to market it properly. With so many different companies all competing against one another it is important that your business stands out from the crowd.

Four Ways to Promote Your Business

1 June, 2013, 08:06 | Advertising by Ezra

In order to succeed and get your business off of the ground you will need t ...

Media in real sense is a medium through which the masses can be informed. It can be through radio, television, newspaper or internet for that matter.  A proper media planning has to be made in order to do so.

Strategic Media Planning – The Need of The Hour

17 May, 2013, 11:05 | Advertising by Krish Henry

Media in real sense is a medium through which the masses can be informed. I ...

As with any publisher, your goal is to maximize ad revenue stemming from all of your ad spaces on your website. To get there, you need to optimize your ad inventory. It is hence essential to sell your ads for the best price possible and utilize all available ad impressions. This article will provide a basic understanding of ad inventory and techniques to determine and manage it more effectively.

Ad Inventory Management

15 May, 2013, 06:05 | Advertising by Nate Rodney

As with any publisher, your goal is to maximize ad revenue stemming from al ...

Your website is up and running and you’re ready to make your mark on the World Wide Web. You’re getting some traffic using pay-per-click ads, but your website profits just aren’t what you expected them to be. What do you do? You need to work on increasing your website profits using proven techniques that actually work. Here are three tried-and-true tips and tricks that proven Internet entrepreneurs use to maximize their website profits.

Three Ways to Increase Your Website Profits

8 November, 2012, 09:11 | Advertising by Nate Rodney

Your website is up and running and you’re ready to make your mark on the ...

To calculate your advertising budget, you need to determine your gross mark-up, or gross profit. This number is important because you can use this fund to help your business grow. Say you take in $7,000 a month as gross revenue and $3000 is your gross profit. From this total, you will need to subtract any mandatory expenses.

How to Calculate Your Advertising Budget

16 April, 2013, 05:04 | Advertising by Nate Rodney

To calculate your advertising budget, you need to determine your gross mark ...

As a website owner, you understand that advertisers help to offset your operation costs and bring in an additional source of revenue. These companies purchase the ad space that you have available, with the hopes of connecting with your current audience. When your pricing is competitive and you have a great reach, your advertisers will find that working with you is cost effective.

How to Keep Your Current Advertisers?

12 March, 2013, 12:03 | Advertising by Nate Rodney

As a website owner, you understand that advertisers help to offset your ope ...

Advertising is something that is often expensive, but this is not the case as far as car graphics are concerned. Vehicle signage and graphics advertise your products and services at no additional cost once the vehicle is out there on the road.

The Advertising Potential of Car Graphics

15 February, 2013, 12:02 | Advertising by Tony Boehm

Advertising is something that is often expensive, but this is not the case ...

A good advertisement is an advertisement that generates many sales. Crafting such an ad is a challenging task to master. It requires creativity, experience and likely a series of experiments. While your ad may satisfy the ad specifications from the publisher's ad server, its conversion rate depends greatly on its content. While you may second-guess your product and service, the actual problem may be in the ad creation approach.

Elements of a Good Advertisement

14 February, 2013, 11:02 | Advertising by Nate Rodney

A good advertisement is an advertisement that generates many sales. Craftin ...

The right ad creative can bring more prospective clients to your website. This powerful and visual advertising tool is an important sales lead that will spark people’s curiosity and have them explore your products and services. Therefore, it pays to partner with a good ad designer.

How to Choose a Good Advertising Designer?

5 February, 2013, 10:02 | Advertising by Nate Rodney

The right ad creative can bring more prospective clients to your website. T ...

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