A constant flow of fresh and improved content keeps the readers engaged as well as helps the site to rank well in the Google search. In order to make people come back repeatedly to the website the content should be fresh getting updated regularly. Particularly, websites that do online business should keep their site fresh with updated content on products or services, otherwise the customer probably wouldn't bother revisiting the site again. Similar is the case with search engines. If websites constantly ping search engines with new content, they are more likely to rank well in the search engine results. It is not the only aspect that decides the ranking but it is an important SEO metric that can have substantial influence on search engine results.
How Google checks for fresh content?
Google algorithm has a component called Query Deserved Freshness that checks the freshness of the content based on search phrases and relevancy. Some user queries all of a sudden become popular at a certain given point of time when compared to its normal activity. Google applies freshness score to these queries and tries to bring up-to-date content to the users. In such instances, websites that come up with the posts on recent topics instantly rank well in the search results. But once the authoritative sites starts publishing posts on the same topic, eventually the low quality websites would drop their rankings in search results. It is also important to note that the topics that are relevant right now may become obsolete after certain period. Hence, rather than focusing only on time sensitive fresh content, it is also essential to have frequently updated good quality of content that always remains relevant.
What is frequent content update?
For the sake of maintaining freshness, many websites and blogs update very often with low quality content hoping for better ranking. This practice will hardly impact their results because their aim is to update frequently but not to provide reliable and valuable information to the users. Just making a word or two changes or small additions to the blog or website every hour will not be counted as fresh content by Google. The updates should be sensible & effective, in a timely manner that benefits users with valuable information. Hence, writing something that gets user attention and constantly updating with fresh worthy information will not only increase user engagement with the website, but also helps in improving website ranking.
Best practices to add fresh content
There are many ways to add fresh content to the websites & blogs and make it readable by search engines. Here we have come up with some useful tips on creating fresh content to improve site's ranking in search results.
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