Direct mail is a great supplement to your marketing strategies. If done right, direct mailing campaigns can help you generate leads, bring in new customers and increase your income. To get your direct mailing engines up and running, here are some pointers that you may want to consider:
Personalize your approach
Consider writing your marketing message as if you are communication with an old friend. You should be aware that many direct mail pieces fail because companies try very hard to sound so authoritative and formal. It is okay to present your business and talk about how big your company is and what you can do but you it would be great to discuss these things elsewhere, like in your websites. Direct mailing should be aimed at getting a positive outcome in the best way possible. To achieve that, you better not talk down to your prospective customers but instead, have a “friendly chat” with them. You may address them in their own names instead of referring to them with the generic “dear customer.”
Make sure you have an accurate mailing list
One of the most important things that you should keep in mind – never underestimate the significance of having an accurate list. So ask yourself these questions: How old is the data you are planning to use? Did you get the list from a reliable source? If you are going to rely on your own database of customers, make sure that you have kept the data up to date. Or if are planning to buy a list from a third party service provider, make sure that you fully understand what you are buying and that the source is of good reputation.
Understand your prospects
Aside from profiling your prospects, you should also make an effort to understand them. What will they think or feel about receiving your direct mailers? Once you have considered that question, determine what you intend for them to do upon reading your message. Having a good sense on how your prospects will react will let you come up with a solid call to action.
Preparing your message
In writing the sales letter, keep in mind that many people will hardly go beyond the subject line or the opening sentence. You need to get hold of their attention straight away.
Make your opening paragraph as short as possible and immediately explain your reason for writing. Let the body of the letter expound on the product details be sure to focus more on the benefits your recipient will get from using your product. At the end of your letter, the prospect must have clearly understood what he or she would do after reading the message.
Addressing and sending out your mail pieces can be tiresome and time-consuming so you may want to hire a direct mailing vendor. If you are in El Paso, a good direct mailing company can help you with your mailing needs regardless of your recipients’ locations. You can find a reliable El Paso direct mailing company if you do a bit of research first before starting your direct mail campaign.
For more easy tips and wise ideas about cost effective and impressive print materials, visit: El Paso direct mailing.