Why Ignoring Direct Mail Marketing is a Bad Idea

Technology has changed the way businesses market their products or services. Now, there is a plethora of marketing services available to choose from. While, most businesses prefer to shift to new marketing methods, they often overlook the most effective offline marketing tools of all time — direct mail solutions such as brochures, postcards, and mail merge letters.

According to the DMA, with direct mail advertising a business gets 13 to 1 return on investment. 48% of the recipients retain direct mail for future reference, while 40% try new businesses after receiving direct mail as per another report.

These statistics prove how effective your marketing campaign could be if you add direct mailing into your marketing strategy as a critical component.

Now let’s dig in some more and see what specific advantages it can give you.

1. Helps Target Niche Audience

One critical component of every marketing strategy is identifying the target audience, and the success of your campaign depends on how well you narrow down your target audience and spread your message to those niche audiences.

Direct mail services make it easier for you to target only those people that would most likely need or want your product or services instead of wasting money on the mass market or a generic audience. This leads to a much better ROI as compared to other forms of advertising.

2. Easy to Track

Another major advantage is that it helps you measure your campaign’s performance more easily, without getting into any complex analytics.

By simply counting the number of redeemed coupons or the number of responses received, you can find out what worked and what didn’t so that you can modify your future campaigns accordingly.

3. Gives a Personal Touch

One of the best ways to reach out to your target audience is one that makes them feel special. You can connect with your target audience on a more personal level with personalized, targeted content in the form of a letter with their name and details on it, and special discounts or offers, tailor-made for them.

A postcard sent to your customers like this goes a long way and often wins you customer loyalty. This personal touch also leads to better sales or revenue. When you make them feel special, they will consider you special too.

4. Trustworthy

While email phishing and electronic spam are increasing by the day, customers are becoming more cautious about even opening unsolicited emails. Unsolicited emails often go ignored simply because of this fear of inadvertently downloading malware or a virus that could be attached in the email.

Today, they are reluctant to clicking on an email link or sharing their information over the phone, which is the reason behind lower success rates of such marketing tools.

However, direct mail solutions don’t have to deal with these problems because your potential customers can’t download a virus into their PC with a paper postcard they’re holding in their hand, can they?

So, have you included direct mail services in your marketing strategy yet? Do you have any other advantages of direct mail solutions that you would like to share?

Feel free to comment below, and thanks for reading!

iti Direct Mail has a team of direct mail marketing specialists and graphic designers, providing nonprofits, real estate agents, mortgage brokers, and small businesses with effective and targeted personalized direct mail solutions, custom postcards, newsletters and brochures.