Tuesday, 27 June 2017

Online Promotion | Articles

Online Promotion articles

Seven Common Mistakes With International Advertising

18 views |13 June / 2017, Advertising/Online Promotion by Michael David Wilson, C

Given that selling online is now easier than ever before, many advertisers want to go global and offer their products and services to people around the world. International advertising is on the rise, but th ...

Online Advertising In A Crisis Or Disaster

30 views |9 June / 2017, Advertising/Online Promotion by Michael David Wilson, C

The advertiser is looking to drum up more business by strategically placing ads on sites where their target audience might congregate. The publisher looks to benefit from showing ads that will be of interest ...

What are the Pros and Cons of Self-serve Advertising?

15 views |13 May / 2017, Advertising/Online Promotion by Michael David Wilson, C

For some publishers, advertising is to attract big brands willing to pay a premium for their prime ad spaces. Alternatively, there are others who prefer self-serve advertising that could potentially provide ...

Pros and cons of native advertising with sponsored articles

34 views |10 May / 2017, Advertising/Online Promotion by Michael David Wilson, C

This can indeed be a problem, but advertisers and publishers have now discovered a way to get the ads in there without readers immediately known that what they are looking at is an ad. This is what is referr ...

Pros And Cons Of Advertising In An Application

45 views |28 April / 2017, Advertising/Online Promotion by Michael David Wilson, C

If you have ever downloaded a free game or app for your smartphone or laptop, you will have undoubtedly run into a few that shows ads while you play or use the software. The reality is that these apps cost a ...

How to Advertise to a Technical and Professional Audience?

52 views |13 April / 2017, Advertising/Online Promotion by Michael David Wilson, C

It’s no secret that advertising is a proven method to generate new sales and leads. However, in order for your ads to be effective, you really need to know who your audience is. This is not just important ...

How should you Advertise to Tourists and Travelers?

36 views |11 April / 2017, Advertising/Online Promotion by Michael David Wilson, C

While there is often a push to advertise to people locally, you could be missing out by taking such a narrow approach. If you offer a product or service that appeals to visitors from out of town or even from ...

5 Ideas to get more Clicks on your Banner Ads

56 views |31 March / 2017, Advertising/Online Promotion by Michael David Wilson, C

Ad banners are displayed with the goal to get viewers clicking on them to find out more about the offer on your landing page. Having more clicks means more chances to convert viewers into customers. The foll ...

Five Most Common Ad Formats

67 views |13 March / 2017, Advertising/Online Promotion by Michael David Wilson, C

No matter whether you are a publisher looking to display ads on your website or an advertiser looking to spread the word about your product or service, you need to decide which types of ads suit your purpose ...

Search Engine Marketing vs. Social Media Marketing

101 views |21 February / 2017, Advertising/Online Promotion by Anitha Rao, C

Search engine marketing (SEM) promotes a website on Google, Yahoo and other search engines through various methods such as organic search marketing, paid placement, and contextual advertising. When a product ...

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