Friday, 20 May 2022

Online Promotion | Articles

Ad Serving Strategies For A High Inflation Environment (Part 2)

1 week ago | Online Promotion by Watson F

Just when we think we have some control over the pandemic, inflation is getting out of control. ...

Ad Serving Strategies For A High Inflation Environment

1 week ago | Online Promotion by Watson F

There are many factors that come into play when running a business, all of which can have an impact on sales....

Ad Serving And Geo-political Uncertainties (Part 2)

3 weeks ago | Online Promotion by Watson F

Sanctions, especially economic sanctions, affect many companies directly and indirectly. ...

Ad Serving And Geopolitical Uncertainties

1 month ago | Online Promotion by Watson F

When running a business, especially an online business that operates globally and relies on ad serving, ...

Tips To Manage Multiple Ads Effectively In Your Ad Server (Part 2)

1 month ago | Online Promotion by Watson F

If you follow our previous article on how to manage multiple ads, you know it is a good idea to maintain...

Tips To Manage Multiple Ads Effectively In Your Ad Server

1 month ago | Online Promotion by Watson F

There is no single ad that works for all viewers. Therefore, advertisers need to create and manage multiple ads. ...

Supply Chain Issues And Ad Serving (Part 2)

2 months ago | Online Promotion by Watson F

In the first part, we discussed how supply chain issues affect different companies differently and how they can disrupt ...

Supply Chain Issues And Ad Serving

2 months ago | Online Promotion by Watson F

While supply chain issues have been a problem since the pandemic started, the issue came very much into focus...

Advantages Of A Self-service Ad Serving Program For Publishers (Part 2)

2 months ago | Online Promotion by Watson F

Publishers know that they have two main sources of revenue: subscriptions and advertising. ...

Tips To Optimize Video Ad Serving (Part 2)

3 months ago | Online Promotion by Watson F

Visitors spend more time on sites with videos because people love seeing and sharing video content...

Advantages Of A Self-service Ad Serving Program For Publishers

3 months ago | Online Promotion by Watson F

Let’s say that you have a website with quality content and good traffic. You want to start making some money...

Tips To Optimize Video Ad Serving

3 months ago | Online Promotion by Watson F

We have all heard the old adage about a picture being worth a thousand words, and if that is indeed the case,...

Advantages Of A Hosted Ad Server (Part 3)

4 months ago | Online Promotion by John Z

In the previous two articles, we considered the ad serving performance and cost savings of an ad server....

Advantages Of Podcast Ad Serving

5 months ago | Online Promotion by Watson F

It wasn’t so very long ago that there were only a handful of podcasts out there....

Advantages Of Online Ad Serving During The Pandemic

6 months ago | Online Promotion by Watson F

Many businesses have adjusted the way in which they do business during the pandemic....

Mistakes To Avoid With Video Ad Serving

6 months ago | Online Promotion by Watson F

You don’t need to be in front of a TV to see video ads. They are everywhere these days because they are proven...

Building An Effective Ad Serving Strategy Post-pandemic

6 months ago | Online Promotion by Watson F

Many countries are going through their third or fourth waves but many people believe the worst might be behind us....

Challenges For Business With Ad Serving During The Pandemic

8 months ago | Online Promotion by Watson F

Slowly but surely, it feels as though we are heading in the right direction with the pandemic....

Ad Serving For The Travel Industry With The On-going Pandemic

8 months ago | Online Promotion by Watson F

While we are still in the middle of a pandemic, we are seeing certain things at some places begin to return to normal,...

Ad Serving In Modern Tv Advertising

8 months ago | Online Promotion by John Z

The way people watch television has changed dramatically just in the last 10 years....