Online Promotion | Articles
Issues For Publishers With Wrong Ads Showing On Their Websites
Publishers face a range of problems when unexpected ads show up on their websites. ...
Problems With Click-bait Advertising And How To Avoid Them (Part 2)
Using click bait in ads is problematic because of misleading content and ad fatigue. ...
Problems With Click-bait Advertising And How To Avoid Them
Click-bait advertising is a type of online advertising that uses sensational, misleading, or controversial headlines...
Challenges With Video Ad Serving
Video ad serving is a powerful service that can help businesses to reach their target audience, increase brand awareness...
Advantages Of Video Ad Serving
Video advertising is becoming increasingly popular as a way to reach consumers. ...
What Is Ad Skipping? How Should Advertisers Deal With Ad Skipping?
Ad skipping is the act of skipping over advertisements that are played before, during, or after video content....
How Many Advertisements Should You Have On A Web Page?
The number of advertisements that a publisher should have per page depends on a variety of factors,...
How To Fight Against Click Fraud
Click fraud is a type of fraudulent activity that occurs when a person, automated script, or computer program...
How Many Ad Placements Should You Have In Your Email Newsletter? (Part 2)
In the previous article, we have described the four common types of ad placements in a newsletter. ...
How Many Ad Placements Should You Have In Your Email Newsletter?
Email newsletters are a powerful marketing tool that can be used to reach and engage with your audience....
Impact Of Ad Blocking On Advertisers And Publishers
Ad blockers are software programs that prevent advertisements from being displayed on websites. ...
Considerations When Serving Ads To Teenagers
Serving ads to teenagers is a delicate matter because they are often still developing their values, beliefs...
Impact Of Ad Skipping On Advertisers And Publishers
Ad skipping refers to the practice of users skipping or avoiding ads when watching online video content. ...
5 Ways To Earn More Advertising Revenue
Increasing ad earnings is an important goal for website owners that want to monetize their traffic through advertising. ...
Serving Ads During The Holidays
The holiday season can be a busy and lucrative time for businesses because it is an important time for advertisers...
Social Media Marketing Trends 2022
Social Media has become the topmost priority for not only personal use like updating personal but also professional use...
Ad Serving Strategies For A Post-pandemic World (Part 3)
The world is moving away from the lockdown mode that we experienced so many times during the past couple of years. ...
Ad Serving Strategies For A Post-pandemic World (Part 2)
After the pandemic, inflation surged to a level that we have not seen in decades. As the world economies slow down,...
Are Social Media Paid Campaigns Worth It?
It’s an unsaid fact that the business and the retail world are ever volatile. Organic growth has become difficult....
Ad Serving Strategies For A Post-pandemic World
We just went through the peak of a very big pandemic, one in the history book. ...