Friday, 29 March 2024

Online Promotion | Articles

Advantages Of A Self-service Ad Serving Program For Publishers (Part 2)

2 years ago | Online Promotion by Watson F

Publishers know that they have two main sources of revenue: subscriptions and advertising. ...

Supply Chain Issues And Ad Serving

2 years ago | Online Promotion by Watson F

While supply chain issues have been a problem since the pandemic started, the issue came very much into focus...

Supply Chain Issues And Ad Serving (Part 2)

2 years ago | Online Promotion by Watson F

In the first part, we discussed how supply chain issues affect different companies differently and how they can disrupt ...

Tips To Manage Multiple Ads Effectively In Your Ad Server

2 years ago | Online Promotion by Watson F

There is no single ad that works for all viewers. Therefore, advertisers need to create and manage multiple ads. ...

Tips To Manage Multiple Ads Effectively In Your Ad Server (Part 2)

1 year ago | Online Promotion by Watson F

If you follow our previous article on how to manage multiple ads, you know it is a good idea to maintain...

Ad Serving And Geopolitical Uncertainties

1 year ago | Online Promotion by Watson F

When running a business, especially an online business that operates globally and relies on ad serving, ...

Ad Serving And Geo-political Uncertainties (Part 2)

1 year ago | Online Promotion by Watson F

Sanctions, especially economic sanctions, affect many companies directly and indirectly. ...

Ad Serving Strategies For A High Inflation Environment

1 year ago | Online Promotion by Watson F

There are many factors that come into play when running a business, all of which can have an impact on sales....

Ad Serving Strategies For A High Inflation Environment (Part 2)

1 year ago | Online Promotion by Watson F

Just when we think we have some control over the pandemic, inflation is getting out of control. ...

Common Mistakes With Video Ad Serving

1 year ago | Online Promotion by Watson F

There are many different ways to promote a business nowadays, but many people agree that video ads are considered ...

Common Mistakes With Video Ad Serving (Part 2)

1 year ago | Online Promotion by Watson F

There is a great feeling of relief that comes once you are happy with the current script for your upcoming video...

Serving Ads During The Re-opening Phase

1 year ago | Online Promotion by Watson F

During the course of the pandemic, businesses were forced to change the way they do pretty much everything. ...

Serving Ads During The Re-opening Phase (Part 2)

1 year ago | Online Promotion by Watson F

Some of the changes made during COVID will remain in place, but others will need to be revised as businesses...

Stagflation Effects On Online Advertising

1 year ago | Online Promotion by Watson F

While we are beyond the worst of the pandemic, we are all well aware that things are still a long way off from the world...

Stagflation Effects On Online Advertising (Part 2)

1 year ago | Online Promotion by Watson F

In part 1, we described the term stagflation and what governments around the world are doing to prevent and control it. ...

Benefits Of Ad Serving For Real Estate Agents

1 year ago | Online Promotion by Watson F

When you think of advertising, you tend to think of large, well-known corporations hitting the internet ...

Serving Ads For Investment And Insurance Advertisers

1 year ago | Online Promotion by Watson F

When you think about the essentials in life, you immediately think of things like food, clothing, and a roof over...

Benefits Of Ad Serving For Real Estate Agents (Part 2)

1 year ago | Online Promotion by Watson F

Real estate agents are experts at marketing and they understand the importance of online marketing. ...

Serving Ads For Investment And Insurance Advertisers (Part 2)

1 year ago | Online Promotion by Watson F

Risk is everywhere and for that reason, there are all kinds of insurance products available for purchase. ...

Effects Of High Interest Rate On Advertising

1 year ago | Online Promotion by Watson F

We are in rather troubled financial times, with inflation and interest rates going through the roof. ...