Tips To Make Your Website Design Seo-friendly

When it comes to SEO for your website, you have to think beyond the copy.

Creating a well-designed, professional website is not enough for dominating the online landscape. Your website must be properly optimised for the search engines so that it receives a lot of traffic and is easily visible to the Internet users. Undoubtedly, SEO is an integral part of your online presence and success. However, when it comes to SEO for your website, most people only focus on their website’s copy. If you want to achieve online success, you need to make the design of your website SEO-friendly and below given are a few simple tips that you can consider.

# Use SEO-optimised Images

When you are optimising the text on your website, you should do the same for the images. Optimised images can enhance your website’s position on SERPs. When you are selecting photos for your website, you must ensure that they are not too large. Typically, images should be between 30 and 100 kb with a resolution of 72dpi. If the images used are too large, your website will load slowly and result in poor search engine ranking. Also, you can use keywords in the alt text section of the images and only use relevant images.

# Make Use of JavaScript Judiciously

Do not make the mistake of making use of JavaScript for your entire website design. Search engine bots crawl websites in order to index them, which determines ranking. In case your website heavily features JavaScript, the search engine bots will struggle to comprehend your website, resulting in crawling issues. Moreover, JavaScript does not function properly on mobile devices.

# Ensure Easily Accessible Design

Search engine rankings, as well as, conversion rates will be severely affected if you do not make your website fully accessible. You need to create a website that is responsive and can be viewed easily across all browsers and devices. Your website must not load slowly and should not be difficult to navigate when it is being viewed on the desktop, laptop, tablet, smartphone or any other mobile device. Owing to Google’s mobile-first index, websites that offer seamless viewing experience across devices are getting preference when it comes to ranking.

# Focus on the Correct Placement of Keywords

Keywords must not only be used in your website’s copy, but also incorporated in the very design of your website. You can use keywords in the H1 tags, title tag, meta descriptions, website slogans, h2 tags, footer links, URLs and so on.

The above-mentioned are few of the helpful tips that you can consider. However, before making any changes, it would be better to hire the services of a professional SEO agency. A professional will carry out a thorough website audit to find out the strengths and weaknesses.

Nhance Digital is a digital marketing and social media agency based in the UK. The company has over 10 years’ industry experience and proficient in implementing the latest strategies of SEO for your website. Their solutions are customised.

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