How to Increase an Ad Banner’s Conversion Rate

Ad banners can be a quite powerful tool for advertisers to reach out to potential customers if they are done properly and maintained the correct way. The primary purpose of the ads is to entice custom

Ad banners can be quite a powerful tool for advertisers to reach out to potential customers if they are done properly and maintained the correct way. The primary purpose of the ads is to entice customers to click on them and continue to buy something or at least learn more about the products that are being advertised. These clicks and activities that are produced by each banner ad are measured by the back-end ad server. This data can tell you a great deal about the ad impact on visitors: if you have a successful banner ad or not. Maintaining consistency is key. If the ad metrics are telling you that certain colors, words, arrangements, and pictures work better than other, then you should consider updating your other ads to these settings. You will likely see your return on investment improve with better performing ads.

Ad serving is the service that puts banner ads on different websites. It chooses which ads to display the website, depending on many different factors and targeting criteria, including visitor's location, search keywords and website's content. An ad server is the system that stores all of the banner ads and delivers them to specific websites when need be. These ad servers are in charge of counting each impression and click that each ad generates. Additionally, a conversion code can be placed on the landing page to record a successful conversion. This is how the ad server calculates conversion rates for banner ads. A conversion happens when a visitor clicks on an ad and places an order with the advertiser.

It requires regular and systematic maintenances to make sure banner ads work the way they are designed to. The most important thing to remember is that you have to make your ads relevant. You cannot make a banner ad for a free movie ticket but have your landing page about radio stations. If you have a banner ad for a free movie ticket, the webpage that visitors will see after clicking on the ad should be about movie tickets and how to get one for free. Also remember that there is only a limited space you can use on each banner ad. Choose your words wisely and make sure they are catchy, yet informative. Add a call-to-action button to invite ad viewers to act now. You can add pictures and colors to your banner ads but make them attractive and not annoying or distracting as it can become a liability. The focus should be on the ad message rather than the pictures and colors. Check if ad server supports multiple versions of the same ad campaign so that you can test which version performs the best. Ad optimization can be based on the number of clicks, click-through rate, or conversion rates.

AdSpeed Adserver is a reliable and powerful ad serving and ad management solution that serves your ads, track impressions, clicks, and report ad statistics in real-time. Driven by the changing needs, Ad manager continues to develop more innovative features and to offer a wide-range of advertising services.

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