The do-it-yourself advertising solution is a platform for buying and publishing advertisements with minimum effort from the website owner. Self-service ad serving helps a website owner to handle many advertisers instead of just a few large advertisers. First, self-service ad serving requires a suitable ad server for your website. With a good ad server, you can have total control of your ad inventory, price, payment, authorization and approval for publishing ads on your site. In general, a self-service ad server works like this:
Even though a self-service ad platform is designed to be easy and intuitive, there are certain aspects you need to consider:
Build Versus Buy
You can either hire developers to create a platform or select a third-party solution. Unless you own a web development company or you have many very special requirements and processes, you should not consider the idea of building a platform from scratch. There are many ad servers on the market that have many, if not all, features that you might need and years of experience in running a complex platform. These are some important aspects to evaluate: graphical user-interface, cost, easy integration with your website and easy to work with.
Keep it Simple
Even though you have installed a third-party ad server onto your website, you need to make sure that everything is easy to understand for your potential advertisers. Make sure the pricing is clear with multiple payment options (e.g: PayPal, credit card, debit card, check). Also, the authorization and approval for publishing a new advertisement needs to be quick, easy and transparent.
Spread the Word
You have selected and installed a self-service ad server. Now what? You need to tell people that your website has spaces available for brands and advertisers to post advertisements. Write blogs, submit articles, and market the authenticity of your website.
Keep Building your Website Traffic
Even though your website is doing a great and you are reaping great returns with self-service ads, it does not mean that you can stop worrying about optimization of your site. To attract and retain your advertisers, you must maintain a busy website with quality content that many visitors come back on a regular basis.
AdSpeed Ad Server is a reliable and powerful ad serving and ad management solution that serves your ads, track impressions, clicks, and report ad statistics in real-time. AdSpeed combines the latest ad serving technologies with advanced web analytics to maximize your advertising revenue.