When it comes to having ads displayed on their pages, website owners have a couple of different options to choose from. They can either get the ads through a network or sell space on their site directly to the advertiser. There are those that use both methods, but what many of them find is that it is much more beneficial to steer away from the ad networks and sell advertising directly. There are a number of factors that lead the site owner to believe that, but let’s take a look at just 5 that should help you see the benefit of going the direct route:
Profit margin – When you get your ads through a network, it stands to reason that you have to share a portion of the revenue with everyone else. That is not the case when you sell advertising on your site directly. 100% of the profits pulled in from selling ad space is yours to keep, which is essentially the point of having your own business in the first place.
Higher ad rates – Not only do you get to keep all of the money made via the direct advertising on your site, you get to decide how much that should be. If you have a high traffic site, you can charge ad rate that are indicative of that as opposed to settling for a much lesser rate when going through an ad network.
Develop relationships – When using ad networks, you never really get to know the people whose products and services are being advertised on your site. While that is fine for some, you can generally secure future ad business by taking the time to get to know the customer who is placing the ads on your pages. Furthermore, if they are happy with the feedback and service that they receive, they may let other business owners know about the ad opportunities on your website.
Greater control – When you have your own website, you want to be in control of everything that is shown on there, which includes the ads that are being displayed. That is not so easy to do when using an ad network, but is something that you are in total control of when you sell your ad space directly. There may be companies that you would love to see advertise on your pages, but who are involved in the ad network you use. By going it alone, you can contact those businesses directly and try to sell them ad space.
Create deals – Once you have built up a solid working relationship with your advertisers, you can persuade them to run ads that are available on your website only. This may be in the form of a discount at the advertiser when someone spends money at your site and vice versa. It is a win/win agreement that many advertisers are more than willing to agree to once they have been with you for a while and have seen good results from their ads.
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