Search engine marketing (SEM) promotes a website on Google, Yahoo and other search engines through various methods such as organic search marketing, paid placement, and contextual advertising. When a product or service of the website is searched, organic search marketing enables the site to appear in the first search engine results page increasing its visibility. Paid placement enables the website to be listed in the sponsored listings typically found on or adjacent to the organic search results (e.g. Google’s Sponsored links). Paid placement is also called pay-per-click, as the advertiser will be charged when the link is clicked. Contextual advertising places text advertisements on the websites having same content theme as the advertiser (e.g. Google’s AdSense).
Social media enables interaction among two or more people known to each other directly or indirectly by sharing views and thoughts on a topic of common interest. Social media includes websites and portals such as YouTube, Facebook, Wikipedia, Twitter and Flicker etc. Social media marketing uses social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations, and customer service.
Social Media Marketing
A study done by GFK Roper for ‘Citibank’s Small Business Segment’ reveals that small businesses choose search marketing over social media marketing. More than 76% small business owners did not find social media to be helpful for their business to generate leads and expand their businesses. 86% of business owners have not used social networking sites for their business advertising or for any other information.
Social network advertising after a strong growth in 2008 of 33% is expected to show a negative growth of 3% in 2009. In the next 2 years it is expected to grow at a slower pace at 13.2% and then at a lower 8.2% in 2011, according to eMarketer. On the other hand, Search revenue accounted for 47 percent of 2009 second-quarter Internet advertising revenues, up from the 44 percent reported in the second quarter of 2008.
Marketers of large organizations, which have already established a brand image are using social media. Small business owners rely less on social media for marketing. Even for getting business advice or information, they are not using social media, instead around 61% of the respondents say they rely on search-engine sites.
Marvist Digital Marketing, a 11 year old premium company, has established a special niche for their high-end professional service to the small and medium enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ medium firms with its expertise and innovative approach that offered true economic value to the customers.