Basic Terms in Printing Catalogs

Full color catalogs are more often than not sent through direct mailing process for it to reach clients that do not have time to visit a business establishment.

Full color catalogs are more often than not sent through direct mailing process for it to reach clients that do not have time to visit a business establishment. Because of this, printing these things must be always done with creativity and importance. The plan of these things must be always appealing and eye catching. For example, a good and eye-catching cover would intrigue a client and this client would be tempted to flip these prints.

There are some printing needs that can more often than not provide the groundwork for an eye-catching plan and to know all these things is very crucial. You must always research all the needs and the standards of the printer that you will hire and familiarize yourself to all those vital things. The best printed out come of these prints must always be rest assured. Most of the time, a printer offers catalog templates to help in the following all their printing rules, but before starting, there are some basic terms that you must always keep in mind when making use of these templates in printing your catalogs. To further improve your know how about these things, all you have to do is to read on below and understand.

• The bleed – this more often than not refers to the procedure wherein the images are extended beyond the dimension of the finished print, most of the time at least 0.125 inch. First, the pages are printed on big sheets of paper materials; and then the pages will be cut down by an oversized paper cutter to the dimension that was specified. The cutting can be slightly off; the bleed allowance will prevent strips of white being lefty on the edges of the page of the catalog.

• The bleed zone – it is considered as the area needed for the extension of the images. Always make sure that all the images will be extended across the entire zone specified by the template used by the printer.

• The cutting line – this cutting line will more often than not indicate where the page of the print will be cut to a given dimension. It must always be rest assured that the selected template is equally the same to the dimension of your wanted print order.

• The safety zone – this part or zone is always needed for you to avoid significant and vital images and texts from being cut down. All the required details and information must be always kept within the safety zone line. A commercial paper material cutter might cut the page up to the safety zone but not beyond the line of this zone. You must always desire for an extension of the image into the bleed zone, but make sure to keep any part of this given image that is needed or desired must be left inside the safety zone.

If some hassles or problems happens which are sometimes inevitable, make sure to never hesitate to contact or talk with your chosen online full color catalog printing company about questions that are required to be answered or about all other printing needs that are needed. There are lots of online printers that you can choose from over the internet. The only thing that you must solve on your own is selecting the best printer that will best suit your taste and preferences.

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