Car buyers like to be informed about the vehicles or services you offer before they step into your dealership. They like to go into a dealership knowing as much information as possible about the product or service they're planning to buy. Today, most car buyers are researching on the Internet before buying vehicles or accessories. According to a survey, almost 90 percent of consumers today use the Internet to research vehicles. Nearly 40 percent would like to buy a car over the Internet, and half would purchase parts and accessories online.
Moreover, mobile web access in the US is growing fast. With an increase in mobile device usage for online transactions, mobile websites are becoming a necessity for many car dealerships to leverage new opportunities on Internet. Some of the main reasons for a car dealer to optimize website to be mobile-friendly are:
Continuous growth of online users
There is no need to further mention the growth of Internet users; we all know that the Internet is quickly becoming the main source of information for many people. With 239 million Internet users, the US is one of the top countries in the world with a huge Internet growth rate.
Mobile web access in the US is growing very fast too. According to a survey regarding mobile activity and behavior, forty percent of mobile phone owners go online with their mobile phones. More than half of them are online via their mobile phones at least once a day.
Smartphone usage continues to grow
There is also significant growth in smartphone usage in the US over the past years as well. Consistent reduction in prices and increasing capabilities of these devices is making the smartphone market grow rapidly. Mobile phones are quickly becoming one of the most popular consumer devices to connect to the Internet in order to research products and services. A survey shows that there are rising levels of Americans using the Internet on a mobile phone. One-third of Americans have used a cell phone or Smartphone to access the Internet for emailing, instant-messaging, or information-seeking.
Mobile websites provide instant connectivity to customers as these sites are designed to be utilized through hand held mobile phones. Customers can utilize mobile websites anywhere and at anytime to view inventory, locate dealership, or to contact your sales or service team.
Many local people looking to buy or service their car will come to know your dealership with mobile-friendly websites. According to Smartphone Intelligence survey by Compete, one in three smartphone owners called or visited a business after a search in their local area.
A fully customized website for mobile devices converts shoppers into sales and increases ROI through clear, easy-to-browse inventory, and point-to-point directions, simple inventory listings to scroll through and easy click into a vehicle's photos and details. It focuses more on a mobile consumer's goals such as browse live inventory; locate a dealership or contact dealer sales & service.
With around 75 million people on the mobile Internet in the US, car dealers cannot afford to ignore this medium. It makes good business sense to ensure that your dealership is presented in buyers' mobile devices when they are actively looking for what you have to offer.