Building a website and ensuring it maintains good, stable rankings in Google is no mean feat, and if you’re new to the world of online marketing, Search Engine Optimisation (SEO) and other strategies can seem rather complex.
If you’re thinking about getting in touch with an SEO consultant to help you on your way to better Google rankings (and a better website overall), here is a breakdown of some of the first steps that are usually implemented by professional agencies at the beginning of a new marketing programme.
Analysing the Target Audience
The first stage is to know and refine who your business is aimed at, what they’ll be looking for and how you can provide a solution. Thinking in this way can help you to pinpoint exactly how you can market your brand in the most effective way with the help of an SEO consultant.
Once you have established your main focusses, the next stage involves keyword research and development. You will need to create a targeted list of important words and phrases that you predict potential customers may use in order to find what they’re looking for on Google – which will hopefully be your site! An SEO consultant will be able to help you find the most useful keywords for your particular business – it’s always best to get in touch with a professional when dealing with something this fundamental to your site’s success.
Creating the Content
If you have the right keywords and a refined target audience, the next step is to start creating high-quality content for your site. You’ll need to write relevant, key phrase-enriched content complete with engaging titles and meta tags. The more content on your site, the better.
You can also submit link-building copy to online article directories to further the progress of your site. You will need to write several high-quality articles related to your business to generate links quickly, so this strategy is best left to your SEO consultant.
Maintaining the Stream of Content
Though you may think all the hard work is over at this point, there’s still plenty to do before your site appears on page one. Google is constantly on the lookout for sites that are growing and changing over time, so if you fail to upload regular new content, you may slip down in the rankings. An SEO consultant can help you maintain a strong position, and with an effective linking strategy you won’t have to worry about significant fluctuations, even if Google modifies its algorithms.
It’s important to make sure you’re in the know about what goes into making a site successful. If you’re thinking about growing your business, consider getting in touch with an agency to make sure it’s done right.
Kit Jones is a professional SEO consultant at LeadGeneratorsDigital, a successful online marketing agency. If your business needs a boost, this agency is your go-to – their content marketing skills and comprehensive SEO packages promise to not only boost your webpage rankings, but also improve the overall quality of your site.