A Brief Introduction To Search Engine Optimisation

If you’ve got a business with an online presence (and in today’s day and age, it’s likely that you do), you’ve probably heard of search engine optimisation before. However, you might not know what it means, what it’s used for and why it’s important. Don’t worry, you’re not alone – which is why we’ve written this article.

Here you’ll get a brief introduction into the world of search engine optimisation. Who knows, you may find this article so helpful that you’re researching affordable SEO packages before you’ve even finished reading!

What is Search Engine Optimisation?

Search engine optimisation, commonly shortened to SEO, is the process of making sure a website can be found in search engines (most commonly Google) when users look up certain phrases or words (known as ‘keywords’ or ‘key phrases’) that are relevant to the site. Google wants to make sure it shows websites that are relevant and useful when a search is made – therefore, pages deemed to be high quality and relevant show up (or are ranked) higher on the results page. In short, SEO improves your website’s visibility in search engines.

How is This Done?

Google takes hundreds of factors into account when it comes to positioning a website page in the ranking results. It is particularly interested in whether or not the page is relevant and authoritative. How is this measured? By analysing the quality and number of links from other websites – essentially, it wants to make sure an outside source it trusts mentions and approves of your website.

If you invest in one of the affordable SEO packages offered by digital marketing experts, they will help you build your website’s authority. Two ways they do this is with onsite and offsite SEO tactics. The former will help your page and its content become more accessible and relevant to users, while also improving their experience when navigating your site. For example, making your page visually appealing and easy to use, and increasing the frequency of keywords or key phrases related to your product or service.

Offsite SEO, on the other hand, typically focuses on link building. This means creating original content with a link to your website and posting it to reputable sites around the web to increase the authority of your webpage.

How Does It Help?

The higher a page ranks on Google, the more visible it is and the more likely it is to be clicked. This increases the page’s traffic and, in turn, often increases sales. Studies have shown that the top three results often get the majority of clicks – so making sure your page ranks as high as possible is a great way to up the organic traffic to your site.

There you have it – SEO demystified. With these facts under your belt, we sincerely recommend that you find an expert who offers affordable SEO packages to help your company’s business skyrocket. Increasing your rankings in Google has never been simpler!

Author Plate

Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. The agency provides affordable SEO packages for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.