There are a number of great ways to improve your business online, be it via paid advertisements or classic email marketing, but generating links for your site is by far one of the most effective ways to get recognised by Google and climb the rankings.
If you’re entering the complex world of online marketing, read on to learn how link building that follows a specialised linking strategy devised by your SEO consultant can transform your online marketing fortunes.
A Brief Definition
Linking is a fantastic way to get your site climbing the rankings in Google. While the search engine will recognise your pages even before you begin to link build, having other websites (that are writing about similar topics and that have a good domain authority) hyperlinking to your page will encourage Google to rank you higher as you will be considered a more reliable source.
However, this is not as easy as it sounds. Many link building strategies are quite complex, and it can take time after implementing a programme before you notice any changes. Speak to a professional SEO consultant to find out what kind of strategy will be most effective for your particular brand.
How it Benefits Your Business
It may be a lot of hard work, but in the long run a specialised linking strategy will hugely benefit you in many ways if you’re wanting to have more exposure online.
Linking allows you to build relationships with similar websites, bloggers and the general community of your industry, which could eventually transform your small business into one that is highly-regarded in your field. They do say it’s who you know, not what you know (although in this case, you do know how to link build effectively).
Alongside other Search Engine Optimisation strategies, generating links also helps to build your overall brand by reaching additional potential customers. Again, with more hyperlinks and more reach, you could eventually be known as an expert within your community.
Don’t Build from Nothing
An SEO consultant (and indeed any marketing professional) will tell you that it’s near pointless to start a linking programme before you have some quality content on your page. Only once you have a well-written and easy-to-navigate home page, a contact page and perhaps a blog will it be well worth generating hyperlinks.
Additionally, quality and regularly updated content will help to improve your rankings before you even start on a linking strategy, so you really can’t go wrong. Google is always searching the web for growing, changing sites, so posting blog articles and adding information to your home page is a great way to increase traffic and climb the rankings.
Consider getting in touch with a professional SEO consultant before you begin your linking programme. You may find it useful for a third party to highlight and recommend the methods that are more useful to your business than others.
Kit Jones is a professional SEO consultant at LeadGeneratorsDigital, a successful online marketing agency. If your business needs a boost, this agency is your go-to – their content marketing skills and comprehensive SEO packages promise to not only boost your webpage rankings, but also improve the overall quality of your site.