One of the key components of search engine optimisation (SEO) is, without a doubt, social media… and if you’re investing in one of the many available affordable SEO packages sold through a variety of reputable digital marketing agencies, you should make sure they feature social media management as a part of what they are offering. However, even if you know you want to improve your social media presence, you may not know which platforms you’d like to focus on first – but that will change after this article.
Read on for some of the top social media platforms, most of which are included in many affordable SEO packages, and decide which one (or ones) will be the most beneficial to your business.
Facebook is one of the social media giants (over 1.71 billion users access it each month) and most digital marketing agencies that offer affordable SEO packages will know a lot about this platform. On the whole, it is great for businesses looking to generate leads – do this by using targeted keywords in your posts and remember to always stay on brand.
Twitter is another platform digital marketing agencies with affordable SEO packages are competent at managing. As Twitter is so fast-paced, you should make sure to tweet frequently… and don’t forget to use hashtags. Visuals and snappy content will draw in readers, but make sure to include links so that you can lead them to your special offers, blog and products – and potentially create new customers. This social media site is also a great way to interact directly with your customers and followers, which will, in turn, give your company a personality.
LinkedIn management is also included in many affordable SEO packages. This platform reaches over 500 million users and is not just for people looking for a job. Businesses that want to improve their SEO and networking will thrive here as well. Like Twitter, you should use hashtags and post frequently, and you should also make sure your company pages are relevant and descriptive. If you’re looking to generate leads and get some sales, you can connect with potential customers as well – just make sure you don’t start soliciting your new connections as it’s seen as tacky.
Peddling a visually attractive product? Instagram is a good choice for you. Industries that are extremely popular on this platform are beauty, fashion, pet products, home décor, children’s toys and food. One of the only downsides is you can’t place a clickable link in the description of your photo. You can, however, have one clickable link in your bio, so make it count! Consider using it to promote special events or particular products. Hashtags are also very important on this platform.
You can’t have a business in the twenty-first century without having social media. Will you pick Instagram, Twitter, Facebook or LinkedIn – or all four?
Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. The agency provides affordable SEO for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.