People these days are generally very impatient, and if you have your own website selling your business or product, you don’t want to keep potential customers waiting around. While search engine optimisation (SEO) is a huge part of keeping your site visible online to your buyers, you also need to consider page speed.
Investing in one of the available affordable SEO packages will not only give you higher rankings (and better knowledge of how your site is actually growing and succeeding), but you’ll also be able to learn more about page speed and why it’s so important. To get you started, here are a few of the main points.
The Need for Speed
Of course, we’ve already mentioned the fact that people are generally rather impatient when it comes to browsing online – it’s been said that, on average, people won’t wait for more than three seconds for a page to load! With this in mind, it’s extremely important to make sure your loading time doesn’t put customers off using your site… otherwise, it’ll cost you business.
Remember: As you probably already know, Google’s algorithms are frequently updated, and there was even a ‘Speed Update’ not too long ago. Sites that delivered ‘slow experiences’ will have noticed decreased traffic – make sure you’re not tripped up by these updates next time!
There are a number of tools available to allow the assessment of page speeds – some are free but others will come at a price. If you choose to use one of these tools to check how quickly your pages are loading, it is also worth checking the page speeds of your competitors. Traffic estimators and backlink checker tools are equally useful when checking competitor sites as you will be able to understand how exactly they are using SEO and what is and isn’t working for them.
By investing in one of the available affordable SEO packages, you’ll be in touch with experts who will be able to advise you on exactly which tools will give you the best and most useful results.
Images often cause loading issues, especially for older websites. Google recommends that you use only the latest image formats to sustain the accessibility of your site. Since they have better quality and compression, they will take less time to load and therefore increase the speed of your site as a whole. Experts offering affordable SEO packages will be able to help you update your images.
If you choose affordable SEO packages to help you improve your site, you’re definitely doing the right thing. With tools to increase you page speeds, high-quality content and a range of other search engine optimisation benefits, you’ll be climbing to the top of Google’s rankings in no time.
Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. The agency provides affordable SEO packages for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.