Promoting your Business with Self Branded Merchandise

A great tool for promoting your business, is to give away self branded promotional products. Not only does this get your logo or message out there, it can also promote good will amongst those who receive the free promotional merchandise. 

Below, are a few key things to consider when choosing and distributing promotional merchandise for your business.

Who will be Receiving the Promotional Gifts?

Deciding on who will be receiving the promotional gifts should be your first consideration. Generally, promotional items are targeted – not everyone who interacts with your business will necessarily receive them. Listed below, are the major categories of promotional item recipients:

•    Employees: It is common to give employees promotional products as a thank you gift and also for their everyday use – examples of this are pens, mugs and caps.

•    Suppliers: Promotional items given to suppliers tend to be smaller in number and more substantial. They are given as gifts as a way to maintain a friendly relationship.

•    Wholesale Customers: These are your biggest customers, so it makes sense to take care of them. You can expect to give them promotional items quite often. This may be for them to enjoy personally, or for them to distribute as they see fit.

•    Retail Customers: Depending on your business model, this may be your largest customer demographic. Giving promotional items to retail customers is less about building positive relationships and more to do with pushing out your companies logo to as wide an audience as possible.

Choosing the Right Product

The most crucial step in this process, is choosing which products will to be branded with your companies logo. Businesses who deal with promotional products and gifts have a wide range to choose from, but it is crucially important to really think about your choice beforehand.

Firstly, you need to decide on what would be the best promotional gift for your target demographic. Of course, anything free is welcome, but it is even better if a product is free and useful!

For small scale runs of promotional items to be used as gifts, quality and functionality are key – you would not want to be accused of giving an awful gift. Coffee mugs, shirts, or quality metal pens work well for this purpose. If you were to give a substandard item, it is likely to break easily and be discarded. This means your well crafted promotional message ends up in the bin.

When having promotional items made for more wide scale distribution, cost per unit becomes the prime consideration. Writing pads and plastic pens are a great choice as they are useful items that are very frequently used. Your logo, or advertisement, is exposed to the user each and every time they use one of your promotional items – this makes functional items the best option for promoting brand awareness.

For more information on having custom promotional item made for your business, contact your local supplier. They will be able to advise you on the best and most cost effective promotional merchandise for your needs.

Using work uniforms is a great way to promote your business and it doesn't burn a hole in your pockets, too. Click on this link to get more information!