Seo: What You Need To Know Before Your Site Goes Live

Search engine optimization (SEO) is crucial for any digital marketing company with an online presence. It’s also something that’s particularly important for businesses that rely on digital marketing strategies over word-of-mouth and print ads to stay in business. In other words, if you have a website, you need SEO. It’s not exactly rocket science, but the world of search engine optimization is nonetheless filled with technical terminology and algorithms that can be difficult to understand. After all, anyone who has ever received an “optimize your site” link in the course of their web browsing probably knows it involves the digital manipulation of keywords and phrases for the purposes of making a website more visible to search engines like Google and Bing. If you’re about to launch your website or blog—or are just getting started with your online marketing strategy—here are some key things you should know about SEO before your site goes live.

What Does SEO Have to do With Your Website?

The short answer: everything. As the name implies, search engine optimization is an endeavor that involves digital manipulation and optimization of search engines. The two most popular search engines are Google and Bing. That means that if you want your website to appear on the first page of search results, you need to make sure it’s optimized for search engines.

How Does SEO Help My Website?

SEO optimizes your website so that it can be found organically by people who are looking for your products or services through Google, Bing, or another search engine. The goal is to make your website as visible as possible to those who are using search engines to find the products or services you offer. The more visible your website is, the more likely it is that people will click through to your site and make a purchase. If your website is buried on the tenth or eleventh page of search engine results, you’re leaving money on the table. That’s because most people don’t click beyond the first few pages of search results.

The Importance of On-Site Optimization

By now, you should understand that SEO is all about optimizing your website for search engine visibility. However, how you go about doing so is what separates the best SEO professionals from the rest of the pack. For the most part, SEO professionals fall into one of two camps: on-site and off-site. - On-site SEO: The on-site optimization strategies are the ones you can affect directly through your website. These include optimizing your URL structure, titles, and subtitles; creating internal links; and choosing images that are relevant to your keywords and overall website content. - Off-site SEO: Off-site optimization strategies are those that affect your website’s visibility outside of your website. Examples of off-site optimization strategies include building backlinks, participating in social media, and connecting with influencers.

Keywords and Keyword Strategies

As we’ve already established, keywords are an essential part of any SEO strategy. But what are keywords, exactly? Keywords are the words and phrases that you want to show up in search engine results for your website. For example, if you run a digital marketing blogThe blog posts might be titled “PPC Services in New York,” “seo package prices

Content Marketing Is Still King

We’ve written before about the importance of writing great content—and that holds especially true when it comes to SEO. While on-site SEO strategies are important, the secret to a successful SEO strategy is combining those on-site optimization strategies with a strong off-site strategy. While keywords are an important part of on-site SEO, they are also an important part of off-site SEO. The best SEO strategies will followed by SEO company in NYC, it will incorporate a healthy dose of content marketing.

Google Has Shifted Its Focus to Audience Experience

As we’ve already established, SEO is a process by which businesses attempt to “game” search engine algorithms to boost their website’s ranking in search engine results. As a result, SEO has a bit of a bad rap—which is unfortunate for businesses trying to thrive in the digital sphere. However, we’ve also established that search engines are always evolving—and Google is no exception. In fact, they’ve been evolving since their inception, incorporating new algorithms and changing course as necessary. That’s why it’s important to remember that, while SEO will never go away entirely, the way people use search engines changes. That means that the “gaming” of the system will always be a part of the process—but that doesn’t mean that businesses can’t adapt, too.

The Impact of Mobile on SEO Strategies

As we’ve established, the world of SEO is constantly evolving—and the advent of mobile technology has had a huge impact on the way people use search engines. For example, businesses that once focused on keyword optimization for desktop computers are now expected to focus on keywords for mobile devices, too. This is because the way people use their smartphones to search for products and services has changed the way search engines operate. In a nutshell, desktop users are still more likely to click through to the website that shows up first in search engine results. Mobile device users, however, prefer to click through to the website that shows up first on the first page of results—regardless of whether it’s the first result in the list.

Wrapping Up

SEO is an important part of any website, and it can be a difficult process. If done incorrectly, it could even result in your site being penalized by search engines or being removed from their listings altogether. If you want your site to be successful, it’s crucial to hire the right SEO company that can help you with the process. Once completed, you’ll be able to see results, such as an increase in traffic and leads for your business. With the right SEO, your site can thrive.