Social media continues to be one of the most effective and cost-effective techniques for business. It helps to build Social Media reputation of the brands and build brand awareness without directly paying for it.
Social media can be the most powerful technique if it is used with proper tools. One must have tools for every social media activity whether content curation or management of social media.
Here are some tools that can simplify Businesses social media Life:
TweetDeck is the best tool for managing multiple Twitter profiles. It is one of the most used Twitter tools. Multiple column layouts and Tweet Scheduling at different times makes it even more interesting. It helps business and organizations to manage Twitter profiles and track important Event and Hashtag
One of the best tools for managing multiple Social media accounts. Hootsuite allows connecting, monitoring, and scheduling posts for more than 30 different social networks. It is simple but a very powerful tool for social media managers.
The main focus of Sprout Social is to build Customer Relation (CRM) through social media platforms, It allows you to respond to your social media engagement. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks.
It is the best tool for social media content curation. This tool is for social media aggregation which curate feeds from all social media platforms like Facebook, Twitter, Instagram, Google+ and displays them beautifully on Digital Display or on Websites. This tool is useful for Increasing User Engagement.
Pasting links on your Twitter Post can really help in boosting content. But URLs of the website can really be long, and with Twitter’s 280-characters limitation, it may not be optimal. That’s where Bitly can be handy, it is a URL shortener which fits perfectly on all social media platforms.
Buzzsumo is a mixture of social media marketing tool and SEO. This helps to find the most trending content on social media. It is the perfect idea generator for new content topics, Just type a keyword and all the content related to it is displayed on screen
Google Analytics is a free web analytics tool offered by Google to help business to analyze their website traffic. But you must be asking how it is a social media marketing tool? This is because the data that is analyzed from analytics focuses on social media platforms. It increases the ROI of social media platforms