Which Is Best? A Digital Or Creative Marketing Agency?

When considering advertising and consultancy services in London many people are a little confused by the terminology used. The fact is that some agencies are more concerned with traditional forms of advertising such as print, radio, television, public relations, and direct mail, and they have a tendency to refer to themselves as creative agencies. They also have a tendency to place more value on the visual appeal of marketing and advertising material rather than the technical aspects.

A digital agency, on the other hand, is more concerned with things such as website design, SEO, social media marketing, content marketing, and so on. This type of agency will often consider itself more of a technical agency. However, that does not mean that it is not so concerned with the visual aspects and aesthetics of everything associated with a brand, whether that is digital or in print. Quite the opposite. But a digital agency has the skills to consider the overall user experience and create ideas and assets that work in the most effective way. Digital agencies also have a tendency to work within a specific market, getting to know that market in considerable detail, whereas a creative agency may work across many different markets.

Of course, anyone can call themselves creative. The definition of the word is "relating to or involving the use of the imagination or original ideas to create something". In other words, if you have an idea for a product or service, a method of advertising a product, you paint a picture – you are being creative. However, creative agencies use the word to tell clients that they have lots of good ideas all the time. Hire them to market your products or services and they will come up with dozens of ideas. Whether those ideas produce the desired result or not is another matter – but they are being creative.

Mind you, whether an agency is more focused on traditional methods of promotion or not, it is almost impossible for it to ignore the digital aspects in the 21st century. This means that most agencies have a foot in each camp, but it is where their focus and passion lies that makes the difference. A digital agency realises the value of technological skills and will have web developers, SEO experts, content marketers, programmers, social media experts, and people who are capable of using all of the different resources that are available.

So your brand can be driven through a multitude of different channels to create the right user experience for each potential customer. It has to be remembered that many people of the older generation still regard the internet with some suspicion, but nonetheless they still spend money. If you want to reach them you need to use traditional methods of promotion – TV, radio, billboards, direct mail, newspapers and magazines.

On the subject of direct mail, it is noteworthy that some of the top marketers in the country still use direct mail. In days gone by, anything that looked like an advert went straight in the bin without being opened, or if it was opened the reader didn't get past the first paragraph. Today, so many advertisers are using the internet that direct mail has become almost as forgotten as the sabre tooth tiger. The result of that is that advertisers who do use direct mail are getting their messages opened and read because recipients are no longer bombarded with it. So a letter that is personally addressed will bring results.

Equally, if you want to reach millennials you have to use Facebook, Twitter, Instagram, Pinterest, and more, and get your business on the first page of Google. As regards the latter, if you are not on the first page you will get very little traffic, as only 10% of people click on to page two. 60% of all traffic goes to the top three results on page one. This is why you need content marketing and SEO experts to get your website where it needs to be.

So it really means that today you have to use all of the weapons at your disposal, and increasingly that means digital in all its aspects along with the more traditional methods of promotion.

We Are Shuffle offer advertising and consultancy services in London that combine all aspects of digital promotion along with traditional forms of advertising. We promote on TV, in-store, on mobile, through social media, in print, and create marketing solutions that work.