Business 101: Rules Of Designing Effective Business Cards

Every business needs certain aspects to be successful because those aspects are the ones that boost a business’ performance. Website, logo, blog, flyers, or even business cards are some of them. Just like a website that needs its web design and web development to boost website’s performance, business card also has its role in business and ways to make it more effective. How? Keep reading this article to find out!

A business card may not be a symbol of your company, but it represents connection for your company. With business cards, you can maintain connection and communication with your clients, business partners and even customers. That being said, a business card may be easily made but in order to make it “alive” and “meaningful”, there is a set of rules of designing effective business owners that you need to know before you are hiring a designer to design it.

Include only the most important information

You might want to include almost everything to your business card because you want to put the best into it. However, if you include things like sales pitch and a thorough list of services and bio with much information, you will likely end up losing your prospects’ attention because it is basically too troublesome to understand your company. Remember that when it comes to reading and finding information, people have short attention span. They will likely skip the most important part if they find it boring and too much. Instead of long-written information, try to make it memorable without leaving out the most important information.

Make sure it is readable

Fonts nowadays are made more unique and fun. However, if not designed carefully, your business card recipient may not be able to understand even one bit let alone read it. For example, cursive may be beautiful for a design depending on the style; however, if it is not neatly and properly designed, your recipient will get a hard time reading it. If you want to add some spice to your card, it is better for you to make use of your logo. Let your logo be the design element that adds interest and keep the text simple and straightforward.

Avoid full coverage

Yes, I know it’s tempting and exciting to tell your business card recipient about your company that you make sure every white space on your card is filled with information about your company. However, that’s not how it works. When a recipient receives a business card, they may take notes on your card to remember what your company is about. You can’t expect your recipient to make notes or jot down a memory trigger when there is no room to write. For this reason, if the recipients have the tendency to use business cards for note-taking, it is going to be hard for them to take notes because all the space has been used.

Design with your audience in mind

If you need to make a business card, make sure you design it with your audience in mind and place yourself in their shoes. If you were them and received a business card from a business owner, what would you first see in a business card? What could be the key feature from that business card that might catch your attention? What would you be interested in when you saw the card? What colour did you think would be suitable for the company so that it could catch your attention? When you try to understand your audience more through comprehensive thinking and estimation like this, you will find yourself becoming closer to your audience and develop good relationship with them whether it is through business cards or something else.

Having a business means having to consider many things at the same time. You have to consider paying more to invest more in your business. You have to take risks and responsibilities in order to succeed. However, those efforts will not go to waste, as long as you are determined to do your best for your business.