Recently, I’ve been seeing people promote a new AI writing software on the copywriting block.
I’m seeing it everywhere on Facebook, YouTube, and in my email inboxes.
When I saw it in action, man, was I impressed.
At the speed that it operates, you can write three or four long articles in a day. Someone even wrote and published an entire book in just one week.
Heck, I can use it to write my emails in under two minutes.
I admit it, it’s a powerful tool and has the potential to wipe out those who create content as a living, but not completely.
After reflecting, a few things came to mind:
1. Even when you have AI writing for you, there’s no personality. Part of what makes copywriting effective is when the copy has the ability to connect with the reader on an emotional level. From what I’ve seen so far, AI doesn’t have the ability to do that (Not yet, maybe).
2. If a lot of people are jumping on board with this new trend, then we’re going to be seeing a lot of content that looks the same. What good is it if you’re just going to sound like everyone else?
3. If a person wrote an entire book using an AI writing software, then are they really the author?
4. Whether you’re a business owner or a copywriter, if your goal is to write better copy, using AI as a shortcut isn’t going to help at all.
When it comes to learning any skill, you always go through what is called the Apprenticeship Phase, where you actively practice your skill of choice until you, hopefully, reach your highest mastery level.
As the author of Mastery, Robert Greene, said,
“The very desire to find shortcuts makes you eminently unsuited for any kind of mastery.”
Which is why I got a good feeling that the people who are using AI writing software, and will almost inevitably rely on it, will have no interest in reading How to Become an Email Titan.
Because my book is for those who are willing to use their brain and truly want to master the art of email copywriting.
If that sounds like you, you’re welcome to get a copy of the sample chapters using the link below.
Otherwise, carry on.