An Important Business Lesson From The Jazz World

TD;DR: Don't be a copycat

I remember years ago, I took a class about the origins of Jazz.

Sadly, since it was so long ago, I don’t remember much of what was taught anymore.

Off the top of my head, the only things I remember learning were:

Louis Armstrong and his unique, raspy voice.

John Birks “Dizzy” Gillespie’s frog-like cheeks when he played the trumpet.

And jazz improvisation.

That last one is the most interesting to me, and it’s the thing I want to talk more about.

Usually, jazz musicians would create melodies on the spot during their solo performances. But when I say on the spot, it doesn’t necessarily mean every note they play is random and they just miraculously sound good when played sequentially.

According to what I learned, they have pre-composed sets of notes, and they choose which sets to play out and piece them together as they play along.

It’s not much different than a language.

Picking a set of words to form phrases. Then choosing a set of phrases to create sentences. Then piecing together sentences to create an entire story.

Because of this, it’s rare to find two pieces of jazz music that sound extremely similar, if not, the exact same. And when copycat jazz musicians appear, they tend not to go too far in their careers.

The business world is no exception.

Nowadays, there are so many business coaches, copywriters, fitness gurus, dating and relationship coaches, and financial gurus out there.

Everyone pretty much teaches the same materials and offers the same services as their competitors. There isn’t much to do to stand out from your competitors other than yourself, your personality, and your philosophy.

And when you put yourself out there posing as someone else, you bet it’ll eventually come full circle and bite you in the a55.

That’s why using other people’s emails word-for-word is just not going to end well for you because there’s a good chance that the people on your email list are on the email lists of your competitors’ too, so it won’t be easy to hide email plagiarism from your audience. And when they take that extra minute to call you out and notify the plagiariz-ee, it’s game over.

So to learn how to write your own emails that’ll help you stand out in your industry, check out my book, How to Become an Email Titan.

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