Top 7 Digital Marketing Terms You Should Know

List of the Top 7 commonly used digital marketing key terms.

Whenever you hear someone mention digital marketing, do you seem to be paying attention to a foreign language? To help guarantee that you're savvy regarding digital marketing as an idea, below's a list of the Top 7 commonly used digital marketing key terms that you must understand:

 1. Bounce Rate:

Bounce rate is used to specify the performance of your website pages. It is simply the portion of site visitors who left your website after watching only one webpage. A high bounce rate might show that you have a poor website design or your website style is too obscure. To put it simply, it discloses in clear terms if the users can engage with your site and also if your content is tempting.

2. CTR (Click-Through Price):

CTR or Click-Through Price shows how your individuals often clicked your ad on social networks campaigns. It is used to gauge the success or effectiveness of an online ad or email campaign for a particular website. To determine your CTR, you have to take the overall number of clicks your ad got and split that by the number of times it was shown (impacts).

3. Call To Action (CTA):

Call To Action or CTA is generally used in social media sites, advertisements, email campaigns or websites. It refers to using words or expressions that need to be written in such a manner that gets your client's attention. A compelling CTA is also brief, crisp, and also to the point. Here are a couple of instances of CTA.

  • Join Us/Contact Us 
  • information.
  • Sign up button.
  • Subscribe Now button, etc.

4. Domain Authority (DA):

Domain Authority or DA is a number identified by MOZ to the websites according to the relativity of your website for a specific subject area. DA assists you establish your competitors against various websites in your industry. It is a number that ranges from between 1 to 100. The higher the score, the better will be the site's ability to place in searches.

5. Search Engine Marketing (SEM):

Search Engine Marketing or SEM is gaining website traffic by buying advertisements on online search engine result pages (or SERPs). By buying SEM, you can enhance your presence and also attain excellent marketing outcomes. For example, Pay per click or PPC is a type of SEM practice in which advertisers need to pay the author cash each time their advertisements are clicked.

6. Remarketing:

Remarketing is a standard method online. It includes targeting clients that have already visited your website or revealed a passion for your products/services. Brands utilize this strategy to track their shopping cart web pages to target those that abandon their purchasing carts. It makes remarketing a valuable device for reminding your consumers about their interest rate and keeping them involved.

7. Engagement Rate:

It is a vital statistic that indicates the degree of passion of the individuals on your site. It thinks about actions like clicks, remarks, shares, and so on. These aspects are made use of to identify past performance in addition to create more relevant content. It can be determined by using third-party tools (like Coschedule) or in-app analytics (like Instagram).

Dignitas Digital is a leading digital agency in Philly that helps brands scale their business using organic and paid online marketing strategies. Do you want to grow with us? Reach out to us or shoot us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. and we’ll get the ball rolling!

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