Philippines Job Hiring Trends For 2019

Recruitment marketing, employer branding, talent pool, candidate experience & relationship management are hiring trend

How to hire the best talent is always the question for the employers. The situation is changing today and the job seekers can reject the job offer if they are not fully convinced about working in your company. If you do not want to lose on the talent you should adopt the new hiring trends else you will be left behind. Let us go through the job hiring Philippines trends for 2019.

Job Hiring Trend 1: Recruitment Marketing, Employer Branding

It is a candidate-driven market today. You don’t pick the talent, they pick you. The candidates have more power in the job search and one small mistake could cost you big.

Recruitment marketing is the process of attracting talented professionals to your company using marketing tactics and procedures. This is important to hire the best talent.

Inbound marketing is one of the recruitment marketing strategies, in which the employer proactively attracts and engages the candidates with the sole aim to make them choose you as their next employer. 

Employer branding is different than general corporate branding. It is the term coined to describe your company’s reputation as an employer. It is important as the job seekers research about the company’s reputation and the employer brand. The companies with a bad reputation find it extremely difficult to attract new employees and to retain the old ones.

Job Hiring Trend 2:  Candidate Experience, Candidate Relationship Management

This accounts for the experience of the past, current and future candidate’s experience of your company’s recruitment process. It is a combination of candidate’s feelings, behavior and attitude throughout the interview process right from submitting the application, interview to getting selected and finally joining. 

If the experience is positive the candidates are more likely to accept your offer and also refer others to your company. On the contrary, the candidates who have a negative experience will spread a bad word about you and you thus affecting the quality of hire.

The candidate relationship management is thus becoming important. It makes sure to maintain good relations with the past, current, and future candidates. This gesture attracts talent, which is the biggest challenge faced by the HR industry today.

Job Hiring Trend 3: Talent Pool Building and Talent Sourcing

The talent pool is the database of candidate resumes interested in working for you. The talent pool is maintained by the companies as it helps in reducing the recruitment cost and time, and identifying the quality of future candidates. 

On the hand, the talent sourcing is a process to find the candidates and network with the prospects to finally convert them into applicants or provide future referrals.

Talent sourcing and recruiting are two different skills to attract talent to your organizations. The goal is to find the hidden populations of job seekers.

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