Top 5 Tips For Designing A Brochure To Promote Your Travel Agency

The travel industry continues to grow at record speed. Travel for both business and leisure is increasing globally. In order to secure this huge potential customer base, travel agencies need to make sure that people know they exist, and know what they have to offer. Follow these tips to design a brochure that will help your travel agency garner the interest it deserves.

1.    Know Your Target Audience

Is your travel agency targeting retired couples looking to go on a relaxing cruise, or are you looking to reach recent high school grads planning to backpack across Europe? Before brainstorming about your brochure’s design and content, it is crucial to decide exactly what message you’d like to express and to whom you’d like to convey it. Once you know who your target audience is, make sure to do some preliminary research. Check out online groups or message boards geared toward this demographic. Get a feel for their tastes, and then design your brochure with those things in mind.

2.    Avoid the Temptation to Be Too Flashy

Attractive fonts and colors are an important part of any well-designed brochure. Be careful not to go overboard with these things, though. A brochure that contains too many different fonts and graphics can be distracting. You want potential customers to be struck by what your agency has to offer, not be overwhelmed by a sea of colors and images. After drafting your brochure, let a few trusted friends see it, and ask for their objective advice. Preferably, make sure to get the opinions of people who are themselves part of your target demographic.

3.    Include Relevant and Enticing Photographs

The inclusion of a select number of relevant photos can make your brochure truly eye-catching. Again, think about your target audience and what they are seeking in a trip or vacation. You’ll want to make sure that the photos depict what they’re looking for.

4.    Consider Hiring a Professional Designer

If your travel agency has the budget, hiring a professional designer for your brochure is a good investment. Skilled designers know what consumers are looking for and are adept at creating brochures that successfully reel in new customers. Look around and examine a few attractive brochures created by companies you admire. Then, make some inquiries, and try to discover who handled the designing.

5.    Choose the Right Printing Company

Choosing a good printing company is an essential step in creating the perfect brochure. Remember that this brochure is a direct reflection of your agency. You want something that gives the impression of class and capability. Look for a company that is willing to show you many samples of its past work, and also check out reviews from previous customers.

Creating brochures can be an exciting and profitable means of advertising your travel agency. Follow these simple tips, and also remember that brochures printing services can help you to create the perfect brochure for your needs.