Starting A Home Day Care Center: How To Promote It

Once you have been through the process of becoming licensed and registered to run a day care center from your home, it might seem like the hard part is over. The truth is that you'll have your work cut out to attract parents with young children to part with their cash and use your beautifully set-up home. Besides word-of-mouth, your promotional efforts will center around professionally designed, glossy flyers with inviting photos of your facilities and smiling happy kids. To actually convert people who see your flyer into potential customers though, you'll have to be super-creative!

Choose A Name And Design A Logo

Some of the best logos are simply text, so even if your day care center is run right out of your house, choose a name and use a free online logo maker to choose an attractive font. This can be your logo and you could choose to add a picture if you want. Make the name aspiration like 'Gifted Kids Day Care' and make sure it has a prominent place on your flyer.

How To Encourage People To Pick Up Your Flyer

You already know to get your glossy flyers bulk-printed and to leave them anywhere they might be kids; schools, supermarkets, petrol stations or doctors surgeries. If you want to design coupons (like 10% off) into the flyer design, that's fine but it will rarely get people to pick up and keep your flyer. One of the most effective ways is to attach cheap gifts that kids might like such as lollypops, badges, magnets or bracelets. You can of course get your logo printed on these things professionally but this comes at quite a cost. It's far cheaper to bulk-buy generic candy, blank badges, blank magnets and cheap bracelets and then order up sheets of customized stickers. You'll find printing shops might offer this or specialist sticker shops will let you order online. This is far more work on your part, having to peel off each sticker and attach it to the gift but you can save heaps and make your flyer campaign far more effective. 

Trick Out Your Ride

Getting car stickers printed with your day care center's logo turns your car into a mobile billboard. You can get small bumper stickers printed to give out (or attach to your flyers) but the most effective stickers are window stickers. These are semi-translucent and can be safely stuck in your vehicle's rear window without obstructing the view. They are effective because they are at around eye-height for drivers behind you. You'll find it quite hard to convince customers to use these, so start with your own car, move on to friends and family and then incentivize customers by offering a discount if they use the sticker. It's difficult but doable!

Get Some Clothing Printed

If you can afford it, getting polo shirts embroidered with your logo is going to look awesome. A cheaper way to get a larger logo on a shirt is to order customized vinyl stickers and then use these to make your own polo shirts. Wear these shirts yourself and give them to your staff, friends or family to promote your center wherever you go. Once you have attracted customers, consider giving infant t-shirts and bibs to the kids who come to your center and use the same stickers to convert cheap backpacks into customized ones. Giving away clothing with logos not only promotes your center but it increases the sense loyalty amongst the parents whose kids use your center.

You can put up kids wall stickers and posters to make your home day care center look more lively. Check out this website to select from a range of stickers.