Does Your Business Have A Facebook Sales Strategy?

Any business, big or small, can leverage the power of Facebook to sell their products or services and earn a huge return on investment. It’s about using promotions effectively and not the number of ‘Likes’ that can help any business achieve reasonable if not phenomenal success. There are over a billion users on Facebook. However, that’s not what is important. It is the steady rise in the average age of users who is your target market. These are the people with hard cash and the purchasing power who are potential customers that can be targeted with the right sales strategy.

High quality content

While a good quality product that fulfills customers’ needs is essential it’s content that you must focus on. ‘Content is king’ is an old cliché but the kind of content that’s successful on social media is different. It’s not usual blog content but short, engaging and interesting text, graphics, video and infographics. Share content, which includes research studies, findings, statistics, and the benefits of using products or services related to your niche. That makes you a reliable source of quality information that can drive traffic to your site.

Get your store onto Facebook aka import

Don’t let potential customers from your Facebook community get away from it and to your web store. What works well is importing your store onto Facebook where your fans and potential customers are well entrenched. It’s no secret that users spend more time on the social networking site than any other. Conversion rates of Facebook stores are as high as 20%, which is something you could take advantage of.

There are services from where you can import your store from any e-commerce platform. In addition, you get a few good marketing tools that include a shopping cart so that you won’t have to route customers to other pages. This speeds up the buying process, which can have a positive impact on the overall sales conversion rate.

Engage your fans

Keeping your audience engaged is a ticket to better sales, and Facebook is just the platform to maintain a vibrant and engaging fan page. It’s easy to manage your sales and marketing campaigns from this page as long as you engage well your followers. Engagement breeds customer loyalty and the potential to build a long term relationship. The key is to add an element of personality and interact with followers on a personal level. Don’t remain faceless or else you could be swallowed by your competitors. Respond to their feedback, tag them in posts, and get to know their likes and dislikes, which could help tweak your products or services.

Make good use of targeted Facebook advertisements

Advertisements on the social networking site aren’t what they used to be. They are more targeted and still cost less than many other ad networks especially in terms of cost per lead acquisition. To attract targeted traffic you need to invest, which is not a bad deal, considering the potential for a high ROI. Target an audience that is already buying products from competitors by running short advertisement campaigns. If successful, you can increase your budget and tweak your ad content as well.

There are loads of other ways to use Facebook as a marketing and sales channel, which we will discuss in future blogs. This is just a few ideas for a great start in implementing a winning Facebook sales strategy.