Part of running a successful business is attracting and retaining as many customers as possible, so the last thing I would normally recommend is spooking your loyal regulars with your choice of confectionery. But with Halloween coming soon, now is a great opportunity to promote your brand with a fangtastic Halloween display in your shop window that will have people flocking in… as soon as they’ve plucked up some courage first! In this time of vampires, werewolves and witches, let me tell you about some mouth-watering but terrifying treats from hf Chocolates that will be just the trick.
There’s no point being half-hearted this time of year – no-one’s going to be enticed into your store by a token jack-o’-lantern or a few feeble cobwebs. So this Halloween, display your creative side, get in touch with the ghoul in you and transform your store into a little shop of horrors with an eerie spectacle of marshmallow monsters and skeleton lollipops
– they’re a great accessory for children’s parties. Freak out all who dare to enter your premises with a chilling haunted house candy box, overflowing with grisly gummy-worms.
There’s always room for chocolate in your seasonal promotions, whatever the occasion. And with these tasty but terrifying treats, your chocolatey temptations aren’t just going to be the stuff of nightmares for dentists. Transfix your customers by decorating your shop window with a petrifying plethora of delicious chocolate treats: how about some ghastly ghouls, wicked witches flying on a broomstick and scary spiders? And to finish the ensemble with some much-needed gore that will surely send an icy chill or two up your clientele’s spines, why not throw in some bloodshot chocolate eyeballs to complete a perfect witch’s cauldron of creepy confectionery.
The thrills and chills of Halloween aren’t for everyone of course, and it’s definitely a good idea to think about what sort of treats everyone will like as you design your Halloween display. For those (young and old) who prefer to celebrate Halloween their own way – whether that’s having a comfortable night in watching a classic horror flick or dressing up for a party as a princess, superhero or their favourite TV character – I suggest making sure you get some pumpkin marshmallows in stock. They’re much-beloved by our customers and really that’s no surprise. They’re tasty, sweet (in all senses of the word!) and still get into the spirit of the season without going overboard. They can also be purchased in pre-made Halloween bags as well. What’s not to like?
Inspired by my chilling confectionery recommendations? Get in touch with our sales team today to find how you can revamp your shop window and make a truly terrifying Halloween display with hf Chocolates’ range of seasonal treats.
Angelina Moufftard works for hf Chocolates, established wholesale confectionery suppliers with decades of experience supplying sweets and high-end chocolates to retailers across the UK. She loves blogging on subjects as diverse as confectionery trends, up and coming brands and tips for your all-important Christmas and Halloween display. Working with the most dedicated suppliers from all over Europe, hf Chocolates' great tasting and beautifully packaged products add panache to any sweet display.