Why Is The Ready To Cook Food Industry Booming In The Indian Market?

From the 80s, India has been on a track of liberalization. This is not a political wave, but rather an economic one. More and more communities and people have been mobilised into the workforce, and new businesses have been on a rapid rise.

We have our own tech hub, economical hub, film hub, diamond hub and many more industries. And as many people have become a part of this growing economy, there is less and less time to focus on tasks like cooking. This is especially true in the urban younger working class. With career driven ideology, and lifestyles that have been influenced by the West, most people spend less time in their kitchens.

However, the need for world class, delicious and home cooked food has never, and probably will never lose its importance. And that’s where the ready to cook food category comes into play. Ready to cook food gives us the feeling that we’re putting our own effort into cooking, while skipping all of the prep work. This is easy to cook food, and still holds a high bar when it comes to taste.

Over the last few years, there has been a boom in the ready to cook food industry. This category is exploring different types of cuisine, and helping people expand their palettes. You no longer need to go to a Chinese, Italian or North India restaurant to experience authentic flavours. You can do it right in the comfort of your kitchen. The ease of cooking/eating is another reason for the popularity of this category.

There has been a shift towards eating healthy and eating sustainably in the last few years as well. People are consciously choosing foods that are rich in nutrients and sans any chemicals. Preservatives have become a thing of the past and people are seeking fresh produce all the time. The ready to cook food category gives us precisely that. It is fresh, it is without any chemical intervention and rich in nutrients to a very large extent.

Another reason for the popularity of the ready to cook food category is that it is readily available. You can book your prepped fresh food online with extreme ease, and it gets delivered to your doorstep. The convenience of this category is a great aid to those to lead a busy life, and is yet another reason for it’s boom. You don’t have to hit up multiple stores to find the right ingredients anymore. It all comes prepped to you, right to your doorstep in one pouch.

If the last two years have taught us anything, it is the stress we need to put on our health. And not just physical, but also mental health. Although people are resilient, we all need to carve out time for ourselves. Time to do things we love, and catch up with friends. And this precious time cannot be wasted in the kitchen, cutting onions and making gravy. That would be the main reason for the boom in the ready to cook category. Yes, it makes our lives easier, but it also gives us time to do the things that we actually love. Instead of toiling away in the kitchen for simple prep work, we can use that time to connect with friends, pick up a new hobby or go for that extra lap on the field.

There are many brands that have populated the ready to cook space. One such brand is Quikish. Quikish is special, because it not only has a wide array of foods and recipes, but it is also crafted by chefs with a passion for food. Yes, obviously Quikish doesn’t use any chemicals or preservatives. It is fresh prepped food, with a world class range of dishes, crafted by chefs trained across the globe. It is available in all major cities in India, and is definitely a must try, for all those who love food, but don’t have the know-how or time for prepping as much.

Source Link - https://medium.com/@quikish/why-is-the-ready-to-cook-food-industry-booming-in-the-indian-market-18df6a0a3fc3