Food Photography The Latest Trend Since We Eat With Our Eyes

The very popular marketing concept amongst the highly competitive hospitality companies in Dubai is that customers have the attention span of a measly 3 seconds. Within those 3 seconds they need to secure the standout spot. They must not just snag the customer’s attention but also work towards keeping it.

A lot of meticulous detailing which may seem trivial but may make a world of a difference goes into the business plan for a restaurant. The technicalities in each restaurant business plan include the a well thought out menu, interior design that will adhere to the theme and mood of the restaurant ,cordial staff and accessories and amenities that will set you apart from the existing sea of hospitality companies. A smart marketing plan of action is imperative in creating that much needed impact. When you are introduced to a tangible product concept you first perceive it through sight. Then you proceed to make your observations and create an opinion about it. It is very popularly said that pictures speak a thousand words. If you are looking create an impression then photography can definitely be your go-to medium.

Food photography is an upcoming trend that has been making waves on a global scale and it is definitely here to stay. The elegance or longing a creatively and cleverly executed food photograph can exude in a customer goes a long way in enticing them to give it a try. Food photography can be employed to the menus of restaurants, the billboards endorsing the restaurant as well as the restaurant interior design.

There are certain sine quibus non that are essential in food photography:

Artistic and prolific research-Adhering to the clientele brief, researching images for reference, finalizing the props, the accessories and necessary garnish that will enhance but not sideline the dish needs to be thought through and finalized. 

Building up the concept- Making sketches about how best to place the dish and what goes where and creating a vague idea about the final image

The art direction and styling- The camera angle that will spawn the most flattering image is of extreme importance. The lighting is another essential factor. There are variations in the lighting according to the food being shot that will help create a better impact. For example- A darker and more elegant ambience is expected for a dish served as dinner.

One of the most essential factors that we need to consider is making the food photograph as realistic as possible to the actual dish being served at the restaurant. Fabricated imagery will not bode well with the customers.

Ribbon-me is one of the leading Dubai based restaurant consultancy and management companies that has been proffering cutting edge hospitality services over the past 15 years coupled with a competent team. Their clientele includes most corporate companies as well as individual entities to which they provide comprehensive services that include business brand development, menu and business planning and audit management.

Rehan Sheikh has created this content to bring focus on business plan for a restaurant along with menu design Dubai for fine dining.