Being flat in the real life may be boring for some people. I mean, like, having your entire life so flat, is a big no-no, right? I have a friend who is very comfortable wearing the same jacket and doesn’t even want to change because he doesn’t like changes. He may be flat, but he’s comfortable. That being said, flatness doesn’t always have to be bad. To some people, being flat is unacceptable, but to some, it feels nice. However, in web design and business world, flat design can be an opportunity to boost a website or an application. Why? Flat design is a user interface design style that uses simple, two-dimensional elements and bright colours. If your business has a website, investing in flat design may be a good idea. Why? Keep reading this article to find out!
Flat design in a website is used as a standard design choice for a while now. Basically, a flat design is a two dimensional style that has no shading, no added-in glare and no highlights that make images look 3D. In fact, flat design adheres to a 2D style so that it can communicate information quickly. So, again, why is flat design so good for business?
It delivers information fast
Since flat design doesn’t use complex graphics and animations for the website, it helps the website load faster, resulting in delivering information fast for visitors to understand clearly. It is very user-friendly and it is also easy to design. When visitors come to your website, they expect your website to load faster and give them information immediately. If they have to wait long for it to load, they will not waste time anymore and leave.
The text can grab attention
One of the ways a website can benefit from flat design is that the text can help attract visitors’ attention. Well, that can happen only if you do it properly by focusing on certain parts of the flat design, such as using bold, contrasting colours, clear and prominent text as well as minimal visual distractions. If you do that, the design will make text and CTAs stand out. Flat web design focuses on colours, white space and bold typography so that not only will it grab visitors’ attention, it will also help them understand better about your website content.
Flat design is easy to access
Flat design makes your website easier to access because it gives clearer navigation and faster information to the visitors. When a website is easy to access and provides high quality content, it will boost your website’s engagement and interaction with your visitors. Also, this will increase the time they will stay on your website to engage more with what you offer.
Flat design can boost SEO
Since flat design doesn’t use too much of ‘this’ and ‘that’, it boosts website loading time. With simple interface, mobile responsiveness, and fast loading graphics, flat design boosts your website performance and adds values to your website in the eyes of web crawlers. A website with a good user experience is considered as valuable for search engines. Thus, this can encourage higher result in SEO rankings.
That’s all the 4 reasons why flat design is good for business website. However, keep in mind that in order for you to create good quality flat design website, you have to make sure of these:
When you pay attention to details, I’m sure your web designer can help you design high quality flat design for your website. Don’t forget the points I have mentioned above. If you keep those in mind, you are doing it the right way.