Reasons Why Email Marketing Is So Important Even Today

Emails have the ability to keep all your customer databases informed. Let consumers check their emails when it is conven

Today, digital marketing strategies have evolved. There is a question that keeps coming up: “Is email marketing still important?”

Find out here top reasons why email marketing still rules GOOD.

Stay connected with your audiences

Emails have the ability to keep all your customer databases informed. Let consumers check their emails when it is convenient for them. This will boost engagement with your customers as long as you give them something worth reading for.

Reach customers in real-time

Studies say, 54% of all emails are opened on a mobile device. This is a significant point and a company should come into play when planning any marketing strategy with emails.

More and more consumers are using smartphone devices to access not only emails but all other types of media and information. So try delivering what is fun and attractive

Email marketing is easy to measure

Email marketing tools offer the ability to track your email campaigns. Start tracking delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates to work better and these metrics should not be ignored because they are an important part of your internet marketing campaign as a whole

Allows for targeted messaging

Now, how targeted messaging is good? Let’s talk about the importance of email marketing when it comes to generation – sometimes referred to as email lead marketing.

The main ideology is to get potential customers at different stages to enter the buying cycle. Creating buying situations can help you determine what kind of content must be created for each step.

Everyone almost always uses email

Again studies show, 91% of consumers use email. A good email marketing strategy is to encourage customers to see various promotions and offers as much as possible. Remember brand awareness is always good, if not for today at least tomorrow.

Email is a huge entity in the B2B world as it accounts for the most prominent form of communication and marketing and this number/percentage reaches 73% in terms of business.

Thinking of email marketing, think of Akuna Technologies as your next service provider.


Hope you enjoyed today’s article …

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