Your online business cannot afford to have frequent downtimes - either of your entire website or even any of your hosted applications. One of the first things that you would think as a business owner facing a situation when your site is down due to the failure of the web hosting service is to either go for a better hosting plan or to consider changing to a different hosting service provider. However, this may not be the right thing to do since even the best hosting service providers may experience downtime issues from time to time.
Downtime and its Implications
Since the issue of downtime is not something that you can personally do anything about, the only thing that you can do is to wait for your hosting service provider to quickly resolve the issue. Unfortunately, as long as the downtime is unresolved, customers find it difficult to use your website and your business suffers in terms of lost sales revenues. The situation will worsen if you start having extended or frequent downtimes. Downtime issues can also have an adverse impact on branding, customer retention as well as search engine rankings.
Importance of Failover Support Plans
Due to this reason, your online business needs to come up with a failover support plan that can help to deal with such setbacks and losses and ensure the continuity of the business website. By implementing failover support for your websites, it is possible for you as a business owner to maintain service continuity against planned as well as unplanned outages. Apart from helping to deal with the downtime issues, it also helps to make sure that website functions correctly and that it is available constantly for your current or potential customers. This continuous and high performance availability of your website creates a positive impression on your customers.
Choosing Right Failover Strategy – Need for Website Monitoring Service
There are certain critical aspects of a failover support strategy that you must maintain in order to ensure maximum support. First and foremost, the right kind of website monitoring service should be in place for making sure that the current status of your site is accurately and readily available. Such web monitoring also helps to detect the exact factors responsible for your site failures as and when they occur. It is quite common for websites to experience performance issues and downtimes during the peak hours. With the help of a web monitoring services it is possible to do continuous monitoring of your website performance. It also helps to observe your server performance and have instant alerts if your site experiences downtime or slows down. By using a monitoring service to aid early detection of your site downtime or performance issues, it is possible to start working on resolving the issues faster.
Importance of Maintaining Redundant Copy of Site
The other thing that helps a business owner to have a failover support strategy is keeping a redundant updated copy of the website which can be used for addressing different types of downtime issues. A site owner should have sufficient space for keeping backups. Any changes that are made in the main website should also be made in the backup copy as this can provide the latest version of the website is being used during failover. Such backups can help to resolve downtime issues quickly. From your customer point of view, they may not even notice that there is an issue with your site. As soon as the main site goes down, the failover website takes over and renders your website. Your customer does not even realize there is an issue with the hosting. That is the benefit of failover support and it ensures your sales revenue and your brand reputation are protected.
Alertra is a leading provider of website monitoring and alerting services. We monitor the availability and performance of Internet-connected devices. Website monitoring by Alertra provides timely alert notifications and access to detailed reporting. We offer monitoring service to all sizes of businesses right from small businesses to Fortune 500 companies.