Digital marketing is complex and has many ever evolving elements – Search Engine Optimzation (SEO), social media, marketing automation, search engine marketing, and more. New technologies, techniques, and unstatic algorithms keep your digital marketing teams on their toes, even ours. Here are 5 digital marketing trends that you must consider adopting in 2023 for your business:

1. Search Engine Optimization (SEO):

What is SEO: Search engine optimization (SEO) is the process of increasing the quality and quantity of online traffic. Search engine’s priority has always been quality content, which has augmented the importance of SEO. The result of a successful SEO is to get your website on the front pages of the search engines like Google,Yahoo and Bing.  Search Engine Optimization (SEO) makes you “be found” as opposed to “finding people” for the products & services you offer.

Why does website need SEO?

• SEO will help people find your website. Therefore, SEO Isn’t Icing On The Cake – It’s An Important Ingredient.
• SEO can make your brand stronger, better and well recognized which builds trust and credibility.
• Customers often  do their research online before making a purchase. If your website offers what the customer is looking for, chances are he may visit your website to make the purchase.
• Every strategy of your SEO campaign can be measured, evaluated and corrected.

2. Influencer Marketing:

Influencer marketing is as good as a celebrity endorsement, which is far more convincing and engaging to your target audience. By tapping influential people on the internet, you’re able to reach their audience with a voice that they trust. You must identify the most apt influencer who reaches your target demographics directly. Brands that are leveraging influencers to spread their message are experiencing nearly 10x rise in conversion rate and we definitely recommend you to invest some time here.

3. Artificial Intelligence:

Computer science defines Artificial Intelligence (AI) as a device or an algorithm that perceives its environment and takes actions that maximize its chance of successfully achieving its goals. In the 21st century, AI techniques have experienced advances in computer power, large amounts of data, and theoretical understanding, making it an essential part of the technology industry. AI is currently used across various sectors like health, automotives, finance and audit, gaming and Advertising. Let’s look at some Advertising AI tools you must consider integrating in your digital marketing Plan.

• Voice search: Half of the world is going to shift to vocal search for their needs by 2020 so you better start working on it today, to bear the fruits later.
• Data Analytics: Predicting the behaviour of the buyer has never been so easy. It can predict your sales which will help you generate a return on your investments.
• AI Chatbots: Customer is really treated like a king with the integration of an AI chatbot which is an automated tool that gives the impression of talking to an actual customer service person in real time.

4. Augmented Reality (AR):

Augmented reality (AR) is a type of interactive, reality-based display environment that takes the capabilities of computer-generated display, sound, text and effects to enhance the user’s real-world experience. It uses the existing environment and adds information to it, making a new artificial environment that will stun you. 

Why Get Going With AI?

• Ultimate engagement tool: AR uses immersive tools which allow you to engage with your customers at a different level all together. They can test out what paint colour suits your wall (Asian Paints), try on a spectacles or sunglasses (Lenskart), or place IKEA furniture in your home before you buy it.
• Making experiences more meaningful: Followers of AR are geared up to elevate the consumer experience in new ways, just by bridging digital interactions with physical spaces.
• Customer’s attention span expanded: Average attention span of a human being according to google study has reduced from 12 seconds in 2000 to 8 seconds in 2018. With AR, it’s high interactivity and engagement tools, it has proved to hold your customers attention for more than a minute. Vallah! it’s like getting a new life in your favourite game.
• Branding for the long run: Half of your target audience is going to interact with the AR system. Some may enjoy the experience and just share it around their circle and may not convert, nevertheless, they are doing the Branding for you. On the other hand, some of your probable customers are overwhelmed with this AR experience and finally a purchase is done. Being the talk of the town builds your brand value which will increase your conversions in the long run.

Digital and physical environments will merge making AR the primary digital marketing tool to beat your competitors. Whether your business is related to selling products online or a physical retail store, your digital marketing strategy needs to include this technology.

5. Content and Infographics:

A new digital marketing wave has been describing the convergence of info-graphics & Content Marketing. Today, these two industries have become inseparable that yield wonderful results. Use great content to maximize traffic to your website and use captivating infographics to keep the visitors engaged, resulting into conversions.

What worked in 2018, may not work in 2023. Things are getting outdated sooner than before. Technology is more refined and with innovations like machine learning and artificial intelligence are evolving faster and better! If you find it difficult to keep up with these digital marketing trends, we are a digital marketing agency catering to all your digital marketing needs. At iDigitize, we take pride in being among the most innovative and trendy digital marketing agencies in Mumbai.