Social media is always a great way for you to expand your reach. But like all things, it comes with its downsides....
A friend lectured me about chess one day. What he said contained a valuable copywriting lesson....
Apple is a very smart company, marketing-wise. A campaign they ran over a decade ago proves it....
Today I want to share with you my top five books that I’ve read and I think will help you better your marketing....
There seems to be confusion whether copy should be long or kept short? This article will clear that up....
Here's a marketing lesson you can learn from a successful animated TV show....
I want to explain to you the irony of Independence Day, and what that has to do with me getting into copywriting....
Here's the story of how I stumbled across this great copywriting website....
Here's a real world example of why you should always have a backup plan for your business operations....
Here's a story by one of my copywriting mentors that show how powerful copywriting can be...
This show is scripted, and the owner admits to it. But people are still hooked on it for this one reason....
This particular gym markets themselves extremely well, and is probably one of the reasons why they're so successful....
I once met someone in the music industry, and he shared a secret that made musicians successful....
There's a time and a place for you to use TikTok, but not when it comes to emails and sales....
Here's how this one improv show made me want to sign up for their improv classes....
Here's what you should add to your marketing, even if your product is bad....
This article explains how acting is similar to copywriting. And what you can learn from it....
Here's a quick tip on how to write recycle-able content....
People sign up for your email list for a reason. So provide them that reason....
Here's why you shouldn't be like the character Bumblebee from Transformers in business....