Delete These Phrases And Words From Your Content Immediately

There are many words in this world that should be left unsaid. Even if it can be said, there are some situations that are just not good for those words. In the content marketing world, words are crucial. The word selection you use will determine your success in your business marketing strategy. Certain words stuffed into your sentences and paragraphs can either add a meaningful and effective attention grabber for your marketing strategy, or it can bore your readers and complicate your ideas. All you need to do is add a lighter touch into your online content and leave out some unnecessary words to succeed. What kind of words? Keep reading this article to find out!

In order to

One of the lamest phrases being unnecessary in writing is “in order to”. If you leave this out and replace it with “to” instead. Trust me; it won’t change the meaning of the sentence you are writing. Rather, it saves you the trouble of making your content vague.

Thing

I know this seems difficult because almost all of us use this word for almost everything. However, when it comes to marketing, using just “thing” can be ambiguous and doesn’t give your readers a clear meaning of your content, because it is a nondescript, non-committal word that takes away from the strength of a sentence. Instead of just writing, “Healthy food is an important thing for your body,” write this “We can all agree that eating healthy food is an important habit for our mind and body healing process.” This can emphasise what is important in that sentence and denote the real purpose of the message you want to relay in your marketing strategy.

Absolutely

In many cases, you should leave out the word “absolutely” because it’s repetitive. For instance, “After conducting a thorough research, he has absolutely reached a final decision.” Final is final – no further than that. Or if you use “absolutely” in this sentence; “You have absolutely no reason to go there.” Well, “no” is absolute; therefore, “absolutely” in this kind of sentence is just a useless adverb.

Got

It is okay to use the word “got” as in “I got some money from my brother” in a daily conversation. Nothing’s wrong with that. However, if you use “got” in your content marketing strategy, it is one of the lazy and effortless words that are ever used in the marketing world. Instead, use words that have power like “obtained”, “earned” and “achieved.”

As a matter of fact

There is no problem with the phrase “as a matter of fact” actually, but in the marketing world, it is not practical and creative enough to attract potential customers, let alone real paying customers. Alternatively, you can write this “People nowadays use mobile device for almost everything, they even use it for shopping.” Without using “as a matter of fact”, you can still create a meaningful sentence that is easy to understand.

Want

There is nothing wrong with the word “want”, but when it comes to marketing strategy, there is a better way to say that. Instead of writing “I want,” you can use “I aspire to”, “I set my heart on something”, or “I’ve been longing for something”. This will shape your content into better flow and plot.

When we are talking about phrases and words, there is nothing offensive about those mentioned above – not at all. However, there are certain situations and sentences that you should pay attention to and avoid using those words so that it won’t be redundant. When that happens, your content will lose its creative touch and clear message. You need to keep your authenticity and uniqueness when it comes to creating content so that your style can differentiate you from your competitors. For that reason, make sure you use the right phrases and words that are suitable with your content.