Repurposing Blog Posts: A Content Marketing Service

With so much of a business’s success coming down to their online marketing strategies, it’s no wonder that there is an overwhelming amount of content trying to get the consumer’s attention. It can be difficult to keep up with the demand to create new and engaging content to stay relevant and at the forefront of industry. One solution to the problem is the repurposing of previously used content in a way that is fresh, engaging and original in its own way. This is a content marketing service that can really help grow a business and increase profits. 

The Follow-Up

Deep within the thousands of words doing the rounds for a business online are more ideas to be explored. A blog post written six months previously might cover multiple topics, each of which merits a new repurposed piece in itself. Articles containing lists have multiple points that can each form a new take on a topic and deliver dozens of pieces of new content! Marketing service providers can help you find these hidden gems that can help generate clicks and revenue in no time.

A Guiding Light

Specialist articles and blog posts that focus on related topics might seem like they’re done and dusted once they’ve been online for a while. However, these insightful pieces can be repurposed, and with a little updating can be turned into a comprehensive guide to a broader topic. Rather than just presenting something new and interesting, the guide will act as a useful tool for consumers looking for information, which could be a very lucrative bit of content. Marketing services can be consulted to see what old blog posts can become brand new consumer guides.

Pictures Say A Thousand Words

Blog posts are full of interesting information, but with so little time to spend reading about industry, the consumer might never get the full benefit of them. Thankfully, many of them can be turned into eye-catching infographics that contain all the relevant information in handy bite-sized chunks. 

Read All About It! 

The articles and blogs that have been working for you thus far might well have gathered you a good online following. You already know that these people and organisations are interested in your business, so why not turn that old work into email newsletters. Content marketing services can repurpose old blogs into exciting and engaging news bulletins that will keep you in the inboxes and minds of your potential customers.

Content Resurrection 

The best of your online presence should not languish forgotten on your site or tucked away on online directories, it should be out there again, and again, gaining you new audiences and new sales. Content marketing services can help repurpose neglected pieces of writing and imagery and give them new leases of life, which will once again demonstrate the quality in your enterprise. 

Author Plate

Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including content and SEO marketing. The agency provides affordable content marketing services for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.