In my opinion, if you want to become good at anything, the best way to start learning is to study the pioneers.
Back in the days where the Internet didn’t exist, copywriters wrote direct response ads for different types of mediums like newspaper/magazines, mail orders, TV, and radio.
And who were these OG copywriters, you ask? To name a few:
Now to learn how to write like these guys, find some of their their print ads online and copy them by hand.
Yep, you read that correctly.
You might be wondering, why copy by hand it when I can just type it? Because handcopying will help you better notice how the ad is written. You’ll also notice how they apply the copywriting principles, how the ad flows, the conversational language, etc.
If you really don’t want to make your hand go through intense soreness, or you don’t have the time, luckily there’s an alternative.
Joseph Sugarman added 13 of his best (and failed) print ads in his book, The Adweek Copywriting Handbook, and did a breakdown analysis on each of them. Why the ads were effective and why some of them failed.
To read about his exact thought processes while writing his ads, get yourself a copy of the book using my affiliate link below.
About the author:
Ellisen Wang is an email copywriter and the author of “How to Become an Email Titan.” You can read the sample chapters of the book and learn how to write email copy that your subscribers will never get enough of and will make them want to buy from you by opting in at EllisenWang.com. When you opt in, you’ll also get daily copywriting, email marketing, and business tips sent straight to your inbox. If you don't want to optin, you can also read through the blog and listen to the audios for more marketing content and training.