Recently, I saw a lot of articles coming out about people splurging online during the pandemic.
Some of the things I read were:
A woman, who barely drinks, spent $320 on liquor.
Another woman bought a vinyl, but doesn’t even own a record player.
A mother bought a tortilla press that has been sitting in the unopened box for over a year.
That’s not all.
I also read that the pandemic also caused people to rush into buying new houses. And what happened a lot of the time is that they ended up regretting their decisions. There was either something about their houses that they didn’t like or their decision caused a lot of financial stress.
And they can’t simply just return the house and get a refund, which sucks for them.
But why would they want to buy a new house so badly?
Simply because they needed a change from being trapped inside their current homes. I don’t know about you, but sometimes I certainly felt like I was living the same day over and over throughout the last 10 months. Not so much anymore though.
But this is important to take note of.
Variety is something we all need in our lives.
It makes us feel alive, it keeps us interested.
Can you apply this to your marketing?
My daily emails are a prime example. Almost every single email topic is different from one another, and that plays a role in why a lot of my readers “tune” into my emails everyday.
What I promote, however, could use a little more variety. But that’s in the works and will come over time.
In the meantime, if you want to learn my ways of email copywriting, grab yourself the sample chapters How to Become an Email Titan by using the link below.