Many people misunderstand the concepts of social media and digital marketing and believe that by engaging on social media they are implementing digital marketing for their businesses. This is not exactly true because social media is just a part of digital marketing and has its own constraints whereas digital marketing support many components like SEO, PPC, content, email marketing etc. In some cases, other methods of digital marketing are more viable than social media, as social media is restricted to only online platforms like Twitter, Facebook, Google+, LinkedIn, Tumblr, Youtube etc. Social media is more useful in advertising a product or service to wide audience, educating the customers with existing product usage, and keeping them updated with the latest releases and updates.
What is social media for businesses?
Just being on social networks is not enough for the businesses to succeed:
Now the question arises – Can social media marketing alone support the businesses to succeed? Relying only on social media such as Facebook likes and receiving re-tweets will not work for businesses to grow their sales and increase their profits. There should be a proper marketing strategy covering most suitable aspects of digital marketing which can integrate the entire system of search engine, content, email etc. to add value for the given business. While digital marketing works on various high-end strategies to promote the business, social media depends only on content strategy where businesses create content to promote themselves and maintain the image on online platforms. Social media works only as a resource to display the company's products and services but for customized solutions and online marketing success, the holistic and encompassing approach of digital marketing is essential. If a business needs are to be handled efficiently, using all aspects of digital marketing is the right option as it is a multi-channel approach where each strategy is analyzed in-depth and integrated together to drive meaningful results.
Marvist Digital Marketing, a 10 year old premium company, has established a special niche for their high-end professional service to the small and medium enterprise market segments in US & UK. Over the years, Marvist served nearly 1000+ medium firms with its expertise and innovative approach that offered true economic value to the customers.