As the advent of personal assistant apps like Siri, and Cortana has made it a lot easier for smartphone users to perform voice search and get accurate answers to their queries.
Because of this, smart marketers are developing ways to tailor their SEO strategies for voice search. As typed-out search terms become less popular, it’s going to get more and more important to start making those adjustments.
Here are some ways that the rise of voice search will shape the future of SEO.
The difference between voice search and text search is the accuracy of the results that gets delivered to the person entering the search query. A voice search takes the estimation of searching as the search intent is quite clear from the user and as a result the search engine presents the most accurate results. So instead of getting several unrelated links in response to a text-based search, the user will get the most relevant responses in reply to the query.
As per Mary Meeker, voice and image searches are likely to contribute at least half of all searches by 2020. It is therefore in the interest of websites to adapt to this unstable shift that one can expect from text search to voice search in the coming years.
Whether you are optimizing your web content for Google Voice Search or any other popular search engine, there are some basics that will have to be kept in mind. Lets watch out what are these…
1. Consider Micro-Moments
Efforts towards Voice Search Optimization will have to revolve around the micro-moments around which an online user typically tends to execute a search query. Following are four new micro moments that every marketer must know.
2. Add a FAQ Page
If you haven’t already, then you must add FAQs on your website to address common questions your target audience might have. By addressing the What, Where, When, Why, and How in your FAQs around these three search types can help you serve the most accurate information for someone using voice search for PC or through a voice search app.
3. Integrate Longtail Keywords
The fact that voice searches are centered around natural language, the queries posed to search engines are getting longer. Any good digital marketing agency will stress upon the importance of optimizing the website through the step-up of such longtail keywords.
4. Use Microdata to Optimize for Local SEO
Voice-based search queries are coming across as a boon for businesses that rely on local search traffic.
Note:While optimizing your web content, you must make it a point to include all business locations, nearby attractions, landmarks, phone numbers, store hours, etc.
5. Improve your Website Speed
The fact that most searches happen from people on the go makes it important to ensure your website renders well and quickly. Do a page load test to see if your website is loading fast across all browsers and devices.
What are some other ways you think voice search will impact SEO in the future? Share your opinion in comment box.