Why Does Your Brand Need Sem Marketing Campaigns?

Digital marketing has revolutionized the way brands communicate with their target audience, and Search Engine Marketing (SEM) is one of the most effective digital marketing tools in today’s times. 

Traditionally, SEM was used as an umbrella term for everything related to getting your brand higher up in search engine results. But these days, it refers to only the paid advertising segment while organic search engine marketing is referred to as Search Engine Optimization (SEO). SEM goes hand in hand with your other online marketing activities like SEO and content marketing and is proving to be the go-to option for brands, both big and small, globally. If you’re looking for SEM services, Mumbai has a wide variety of credible names you can choose from, ranging from freelance specialists to full-service agencies. 

Here are 7 reasons why you must include SEM advertising campaigns in your marketing efforts: 

Shows instant results

Digital marketing strategies like SEO, content marketing and email marketing are ‘long game strategies’, which show results only after a few months of consistent efforts on your part. However, SEM advertising shows instant results. You can create your ad in a few minutes, and once it’s approved, you can sit back and watch its impact on your conversion rates. Yes, it’s as easy as that! 

Easy to track and tweak

The best part about SEM is the ease of tracking your campaigns and making any changes to them depending on the results. Using SEM allows you to access a treasure trove of data, right from your customers’ search intents through their keywords used to your competitors’ strategies. 

Focuses on conversions

SEM is conversion focused in the sense that it not only helps generate more sales for your business, but also helps you get more web traffic, newsletter signups and subscribers. Ensure that you set your SEM objectives at the start and use the right landing pages for your ads accordingly. For example, if you’re looking to increase sales for your e-commerce store, you should be directing traffic to specific product pages, but if you’re an offline store looking to create a buzz about a local event, your landing page should consist of details about the event, as well as some background information about your brand. 

Gets your brand noticed

While SEM advertising does focus on sales and conversions, studies show that it can increase your brand awareness and brand recall by upto 80%. This is largely due to the fact that your target audience will be viewing your brand name in the ads and also noticing it when they search for your competitors, if you’re doing your SEM marketing right. 

Can be used by all businesses, big and small

Unlike many other marketing tools, SEM can be used by even the smallest of businesses as it doesn’t require a large amount of upfront investment. You can get started with SEM advertising with even a few dollars and once you see the ROI, you can keep increasing your investment steadily. 

To sum it all up, SEM marketing will help your brand get noticed quickly by the right audience and push them towards your point of sale. It is a treasure trove of data and doesn’t need months of preparation before being launched or modified. While you can set up SEM campaigns for your brand yourself, it’s always best to leave this to the experts who’ve gotten their hands dirty in this space and will be able to apply their learnings for the benefit of your brand. You can use SEM to find the right SEM agency for your brand by typing in keywords like ‘SEM services Mumbai’ or ‘SEM services Delhi’ in the search bar of your favourite search engine!