Promotional Marketing – How to Increase Customer Loyalty

Sticking to a budget is very important when you plan any such marketing strategy.

When a customer is tempted to buy your product because of an advertisement or because they saw a friend using your product than you know that you’re marketing strategy is working. Selecting the right Promotional marketing method is very important as it depends greatly on three factors the item you select as a promotional product, the way you present it to customers and when (the time) you present it to customers.

The ideal time to gift your customers and suppliers is during special birthdays, anniversaries and the festive season. Although we all love receiving gifts, these particular times are very special and people are always looking forward to receiving corporate gifts especially during Christmas.

Customers always appreciate those who care for them and that is why you have to make them the center of your marketing plan when you are promoting your product. Keeping this in mind; always select an item that will be of use to the customer even after the promotion is over. Something they can hang on to after the trade show is over would be ideal as a promotional product. This way the customer is remembers not only your organization but also of the event where they received the promotional item, so they will make a point of coming back next year to the same event and when existing customers come back they are sure to bring with them new customers, hence increasing your customer base.

Sticking to a budget is very important when you plan any such marketing strategy. The best way to save money on marketing products is to always buy in bulk and if possible buy the promotional products for the entire year’s events. This way you are sure to get a good deal and you can also plan the event in advance to save time.

Many online stores have good quality promotional products for sale throughout the year and may also offer an early birds discount for buying in bulk. Always remember to look at what your competitors are giving away and select an item that is better and more attractive than the competition. Many customers like to keep these products are souvenirs and over time they become collector’s items, which can get them a good price in years to come.

Promotional products not only create customer loyalty but also bring in more customers who are anxious to learn about your products and services.

Astromarketing delivers Canada's most extensive range of custom promotional products & corporate gifts. We are specialized in promotional marketing products with affordable prices and huge selection.

License: You have permission to republish this article in any format, even commercially, but you must keep all links intact. Attribution required.