Ten Great Benefits of Personalized Direct Mail

Catching the consumer's attention has become the primary goal of companies in today's highly competitive era and to achieve this goal they look for new and unique methods which can make their business stand out. While companies are primarily focusing on technology based approaches, like online advertising and digital marketing, the positive impact of traditional marketing methods, such as direct mail, cannot be denied. It is a highly effective type of marketing and can offer great benefits to businesses.

1.    Planning and implementing a personalized direct mail marketing plan is easy and anyone familiar with desktop publishing tools can design one. Moreover, there is no dearth of direct mail marketing programs, which are web based and very easy to use. These not only help in designing mails, but also in importing mail lists and dispatching the mails.

2.    Direct mail marketing can be targeted at specific customer base; thus allowing companies to customize their marketing strategies to suit the needs of their existing and prospective clients. This also benefits consumers as they receive information which is relevant to their requirements.

3.    The tangible nature of direct mail makes it a great option to communicate with the customers. Moreover, as the mail is delivered to the customers by hand, they appreciate this gesture, which in turn increases the chances of the mail being received and read by customers with interest.

4.    Almost every customer is familiar with the format of a mail, which is another reason why it is received well by consumers. While messages sent through email might not be considered credible or genuine, this is not the case with direct mail, which projects a company as reliable and customer oriented.

5.    Customization is possible in direct mail marketing. Companies can not only focus on target consumer base, but also personalize the mails by adding company name and other relevant information. Adding a personal touch is sure to make the customers feel valued, thus motivating them to follow through.

6.    A lot of options are available, in the form of various formats, to companies which opt for personalized direct mail marketing. They can choose the most suitable and feasible option from postcards, magazines, catalogs, brochures, etc., as per their specific needs.

7.    Companies do not require any complex tools to analyze the success of direct mail campaign. Counting the total number of coupons redeemed or inquiries made is all that is required to be done in order to measure the result of their direct mail marketing efforts.

8.    Cost effectiveness is another benefit offered by personalized direct mail, as creating one is quite economical and easy. It does not involve a lot of money, as the rates of mass mail are further reduced.

9.    Direct mail can be used to serve other purposes as well, such as brand building and promoting events. Combining this traditional marketing method with new media, like digital marketing, can provide even better results by raising awareness among customers and attracting prospects.

10.    Several companies have been benefitting from direct mail campaigns and the successful track record of such campaigns is enough to ascertain their effectiveness. If implemented in the right manner, direct mail marketing can provide great profits in return of almost negligible investment.

Although the introduction of digital marketing has reduced businesses' dependency on traditional marketing methods, personalized direct mail marketing still ranks high on the priority list of many companies. It is the flexible, efficient and cost effective nature of direct mail which makes it an ideal choice for companies looking to intensify their marketing approach and gain profitable returns.

iti Direct Mail offers personalized direct mail marketing, printing and design services at reasonable rates for effective business marketing. To learn what direct mail is, you may visit Entrepreneur.com.